- Chartreuse Is The Real Green For Gen Y
Engage:Millennials, Kristine Shine - Friday, August 27, 2010
There is a great amount of research associated with Gen Y's commitme ...
- Social Media Is About Content, Not Platforms
Engage:Millennials, Morgan Stewart - Friday, August 20, 2010
Among Gen Y consumers, we identified two groups with that use Facebo ...
- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- NPD: 'Three C's' Drive Gen Y Food Choices
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Millennials are more likely than other age groups to heed cravings ...
- Back to Spend?
Engage:Millennials, Dan Coates - Friday, August 13, 2010
Both bubbles and recessions are largely psychological. We'd all find our sai ...
- Penney Hopes To Reel In Frequent Shoppers With 'Fast-Fashion' Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
JC Penney is making a big bet on Mango, a stylish "fast-fashio ...
- Gen Y Traits Come Honestly
Engage:Millennials, Mike Doherty - Friday, August 6, 2010
There is a great opportunity for brands to help them quickly naviga ...
- Study: Young Adults Concerned About Retirement
Marketing Daily, - Wednesday, August 4, 2010
Likely in response to these retirement concerns, the research also suggests th ...
- College Talent Pool Hungry for Opportunity
Engage:Millennials, David Roemer - Friday, July 30, 2010
For brand-related concepts, even better than just tossing open a contest f ...
- Sears Targets College Kids Via FB Application
Marketing Daily, Aaron Baar - Wednesday, July 28, 2010
The effort uses an application called the Campus Connector through which studen ...
- It's GAME ON For Generation Y!
Engage:Millennials, Kristine Shine - Friday, July 23, 2010
As marketers, we must take the time to understand and respect wh ...
- Facebook, Twitter, Email, Fox News, And Millennials
Engage:Millennials, Morgan Stewart - Friday, July 16, 2010
It is up to us, as marketers, to simply weave these channe ...
- Perfect Marketing
Engage:Millennials, Dan Coates - Friday, July 9, 2010
Gen Y is at the beginning of the arc of its econom ...
- Evenflo Vids Inject Humor Into Gen Y Parenting
Marketing Daily, Aaron Baar - Thursday, July 8, 2010
CMO Chris Craig says the overarching goal is to position the bra ...
- Nostalgia And Gen Y -- Forget About It (They Already Have)
Engage:Millennials, Mike Doherty - Friday, July 2, 2010
While a reference to yesterday can certainly add an element of familiarit ...
- State Farm Targets 18-25 With 'Magic Jingle'
Marketing Daily, Tanya Gazdik - Monday, June 28, 2010
State Farm Director of Marketing Tim Van Hoof tells Marketing Daily, "Onli ...
- Young Women Most Optimistic About Recovery
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2010
While Gen Y (especially women), dual-income couples with no kids, and financial ...
- Can You Reach This Target With Only Earned Media?
Engage:Millennials, Kristine Shine - Friday, June 25, 2010
The first step is to define the desired objectives for each progr ...
- The Implications Of 'Digital Courage' For Marketing
Engage:Millennials, Morgan Stewart - Friday, June 18, 2010
Customer service issues that crop up in social media point to earli ...
- The Story Of Self-Identity
Marketing Daily, Bob Deutsch - Friday, June 18, 2010
Every product aimed at the Post-1988 female will have to demonstrate ...
- Microsoft Acknowledges New Rulers Of Tech Market: Millennials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
The power in the tech market has moved from straight-laced business peop ...
- @Work
Engage:Millennials, Dan Coates - Friday, June 11, 2010
While marketing to Gen Y requires a keen understanding of intergenerational difference ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Fickle Gen Y Trusts Channels, Not Brands
Marketing Daily, Sarah Mahoney - Monday, June 7, 2010
Between the BP oil spill and privacy issues at Facebook and Googl ...
- Power's Web Intel Unit Looks At Green Lives
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Teens, early careerists and boomers are advocates of green lifestyles through se ...
- Boomer Brands Take Notice
Engage:Millennials, Mike Doherty - Friday, June 4, 2010
No brand can ever rest easy with one target audience, but bran ...
- Ford Making Graphics Available For All Of Its Cars And Trucks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
Ford is extending a custom graphics offering it developed for the n ...
- Parents: It's a Whole New Playground
Engage:Millennials, Kristine Shine - Friday, May 28, 2010
Recent statistics show that Gen Y has already given birth to mo ...
- Toyota's Scion Takes The Kids For A Ride
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlo ...
- As They Age, So Do Their Motivations for Going Online
Engage:Millennials, Morgan Stewart - Friday, May 21, 2010
It's not about what, but why. Understanding why people go online, a ...