- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- An Inside Conversation About Intel's Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
Laurie Burkitt speaks with Intel's newly appointed CMO, Deborah Conrad, about t ...
- Mercedes Cuddles Up To The Gen Y Consumer
Marketing Daily, Karl Greenberg - Wednesday, May 19, 2010
Mercedes-Benz marketing VP Steve Cannon talks about how the brand is goi ...
- The Year Without A Marketing Budget
Engage:Millennials, Dan Coates - Friday, May 14, 2010
As we look in the rear-view mirror to see the year 20 ...
- Ford Fiesta To Demonstrate 'Internet On Wheels'
Marketing Daily, Karl Greenberg - Thursday, May 13, 2010
Ford is using its new Fiesta car to demonstrate that cars c ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Generation Prototype
Engage:Millennials, Mike Doherty - Friday, May 7, 2010
What can a brand learn from the fast-paced life and creative ingenui ...
- Gens X/Y, Rich Households Hike Private-Label Sales
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Besides affluent shoppers, younger ones show continued enthusiasm for private labels. "It ...
- Among Gen Y Affluents: Chanel, BMW Top Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 5, 2010
"Gen Y goodwill is arguably the closest thing to a crystal ba ...
- Ford Shows Dealers How To Sell Fiestas To Millennials
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Ford started offering special training to dealerships about how to sell t ...
- Ford Touting Mustang's Fuel Efficiency To Younger Target
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Ford's marketing campaign for 2011 Mustangs will target younger buyers and wom ...
- Wedding Season: It's Not Just About the Couple
Engage:Millennials, Kristine Shine - Friday, April 23, 2010
Like everything these days, time and technology have changed the wedding indust ...
- Looking Through The Wrong End Of A Telescope
Engage:Millennials, Katie Martin, Morgan Stewart - Friday, April 16, 2010
Our research continues to support the validity and effectiveness of these fundamenta ...
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- What's In Your Backpack?
Engage:Millennials, Dan Coates - Friday, April 9, 2010
Apparel manufacturers should take note of the need for more nooks a ...
- Ideas About Black, Urban Gen Y Need Update
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
"We believe that this new black, urban mindset is about harnessing soci ...
- Mercedes Takes A Class In Social Media
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
"These kids are saying 'we are a generation of digital natives, ...
- Millennials Could be Your Next Growth Opportunity
Engage:Millennials, Mike Doherty - Friday, April 2, 2010
Millennials could be your next growth opportunity if you can appeal ...
- IHS: They Who Capture The Young Will Win
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
IHS predicts that Honda will move toward 12% of the market, whi ...
- Spring Cleaning: Gen Y Dirties Its Hands
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2010
"Many younger consumers fall into the Gen Y category we call 'ho ...
- Casual Restaurant Chains Encouraging Diners To Pass The Plate
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Casual-dining chains such as Houlihan's, Cheesecake Factory, California Pizza Kitchen and BJ ...
- They Are Your Friends When They Talk To You
Engage:Millennials, Kristine Shine - Friday, March 26, 2010
It is a delicate balance for a brand to be an acti ...
- U.S. Census Fail
Engage:Millennials, Peter Dunn - Friday, March 19, 2010
If you are marketing across several age demographics, consider spending your mon ...
- Generational Mix Reveals Shopping Similarities and Differences
Research Brief, Jack Loechner - Thursday, March 18, 2010
While The Research Brief has been looking at Boomers and Millenials ...
- L.L. Bean Rolls Out Signature Line; Gets Help From Students
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
L.L. Bean, which remains very popular among a certain set of ba ...
- Has Gen Y Lost Its Olympics Spirit?
Engage:Millennials, Dan Coates - Friday, March 12, 2010
While Gen Y is currently scandal-scarred and fatigued from bearing witness ...
- Gen Y Will End Luxury Drought -- In '20
Marketing Daily, Sarah Mahoney - Thursday, March 11, 2010
While there are plenty of signs that the luxury market is bounci ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Report: Gen Y Will Spend Us Into Recovery
Marketing Daily, Sarah Mahoney - Tuesday, March 9, 2010
Shoppers are habitually much more methodical in the ways they save, usi ...
- Build Trust In The Era Of Responsibility
Engage:Millennials, Mike Doherty - Friday, March 5, 2010
In this new age of responsibility, the brands that Millennials trust wi ...