- ConAgra Ties Brands To Laura Vitale For Valentine's
Marketing Daily, Karl Greenberg - Saturday, February 7, 2015
Vitale will post how-to cooking videos to her YouTube channel. Then, ...
- Aflac Introduces One Day Pay Promise In Its Largest Marketing Campaign Ever
Marketing Daily, Tanya Gazdik - Friday, February 6, 2015
"As we try to expand our reach with the growing younger, Millenni ...
- Millennials Seek Story, Boomers The Fountain Of Youth
Engage:Millennials, Jennifer Maxwell-Muir - Monday, February 2, 2015
The global flavors Millennials already expect are making their way onto t ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might Think
Engage:Millennials, Aliza Freud - Friday, January 30, 2015
The great differences between the Millennial, Gen X and Boomer generations a ...
- Forward Passing Passions
Engage:Moms, Donna Sabino - Friday, January 30, 2015
Americans' passion for sports will be on display this Super Bowl Sund ...
- 3 Tips For Marketing To Millennials in 2015
Marketing: CPG, Blake Crist, Eric Pakurar - Monday, January 26, 2015
Now that we've settled back into our routines and our own person ...
- Surprising Insights Into Hispanic Millennials And Their Finances
Engage:Hispanics, Mario Carrasco - Friday, January 23, 2015
For marketers and ad agencies, attracting the coveted Millennial crowd has topp ...
- Watch Out Gen Y, Gen Z Is Nipping At Your Heels
Engage:Millennials, Kipp Jarecke-Cheng - Friday, January 23, 2015
Nearly 16 years ago, when I was covering ad-tech for an advertisi ...
- Millennials Are Brand Loyal, But Product Quality Is Key
Marketing Daily, Karl Greenberg - Wednesday, January 21, 2015
While last week's report from Nielsen found implicit value in TV a ...
- Fast-Food Ads Fared Well Among Millennials Last Year
Marketing Daily, Karl Greenberg - Monday, January 19, 2015
Food ads represented 8 of the 10 top ads among African-Americans, ...
- 'On My Terms' - Marketing To The Millennial In Real Time
Engage:Millennials, Matthew Dougherty - Friday, January 16, 2015
As temperatures continue to drop and parts of the country experience wint ...
- New Retail Dynamic Creates Post-Purchase 'I'll Keep It' Phase
Engage:Millennials, Kathy Kline - Thursday, January 15, 2015
A new consumer dynamic is emerging in retail: Purchase risk is recedi ...
- Monetizing YouTube As A Brand: Lessons To Success Are Right Behind You
Marketing: Entertainment, Matt Hulett - Tuesday, January 13, 2015
YouTube is omnipresent and far ahead of the others to serve ...
- 5 Predictions For 2015
Engage:Millennials, MaryLeigh Bliss - Friday, January 9, 2015
Here's our take on what the coming year holds, with five predictio ...
- Get Creative With Your Millennial Grocery Shopper
Engage:Moms, Holly Pavlika - Friday, January 2, 2015
Looking to reach your fair share of the 80 million Millennials ...
- How To Attract More Millennials
Marketing: Travel, Ryan Bifulco - Tuesday, December 30, 2014
For years, the travel industry has buttered their bread by catering ...
- 5 Gen Y Values That Are Reshaping Everything
Engage:Millennials, Kipp Jarecke-Cheng - Friday, December 26, 2014
Like many of my fellow Gen Xers, I have spent the majori ...
- Jimmy John's, Chipotle Lead QSRs In Millennial Loyalty
Marketing Daily, Karlene Lukovitz - Tuesday, December 23, 2014
They were followed by Chick-Fil-A (78%), Whataburger (76%), Subway (73%), Wendy's (70% ...
- Can New Features Give Twitter Wings?
Engage:Millennials, Bridget Belfield - Friday, December 19, 2014
As you know, despite its seeming popularity, Twitter's numbers have failed ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, sa ...
- Brands Are Co-Creating Their Futures With Millennials
Engage:Millennials, MaryLeigh Bliss - Friday, December 12, 2014
Co-creation is a buzzword that has been catching the attention of brand ...
- General Mills Revives French Toast Crunch In Latest Nostalgia Play
Marketing Daily, Karlene Lukovitz - Tuesday, December 9, 2014
In a 30-second TV spot, Miss Cleo demonstrates her powers by intuiti ...
- How Financial Institutions Need To Market To Emerging Affluent Millennials
Engage:Affluent, Edward Colet - Monday, December 8, 2014
There's been lots of conversation in the marketing community this year abo ...
- Improving The In-Flight Experience With Mobile
Marketing: Travel, Todd Wilson - Monday, December 8, 2014
Several years ago, I had the opportunity to talk with the C ...
- Benetton Asks Gen Y To Stop Violence Against Women
Marketing Daily, Sarah Mahoney - Monday, November 24, 2014
In partnership with the United Nations campaign for the Elimination of Violen ...
- Millennials Lead The Uber-sumer Movement
Engage:Millennials, John Rich - Friday, November 21, 2014
Generation Y has led many movements since coming of age, and f ...
- Back To Basics: Normcore And Sustainability
Marketing: Green, Brigid Milligan - Wednesday, November 19, 2014
Do you dress according to your own set of style rules? ...
- 3 Marketing Lessons Brands Could Learn From Taylor Swift (Seriously)
Engage:Millennials, MaryLeigh Bliss - Friday, November 14, 2014
In the article Taylor Swift wrote for the "Wall Street Journal," t ...
- 5 Predictions For Hispanic Online Marketing In 2015
Engage:Hispanics, Lee Vann - Thursday, November 13, 2014
This time of year is particularly exciting for me as I g ...
- Engaging Brand Enthusiasts Is Key To Snagging Customers
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2014
The study shows that a critical group, and most likely to ...