- AutoTrader Says Certified Pre-Owned Means Happy Owners Who Buy New Cars Next
Marketing Daily, Karl Greenberg - Thursday, November 6, 2014
Michelle Krebs, senior analyst at AutoTrader.com, tells "Marketing Daily" that CPO ...
- 5 Ways Millennials Are Redefining Ownership Culture
Engage:Millennials, Kipp Jarecke-Cheng - Friday, October 31, 2014
During the greed-is-good era of American history known as the 1980s, flamboya ...
- Mind The Gap: Why Marketing To Millennials Is A Mistake
Engage:Millennials, Kevin Meany - Friday, October 24, 2014
Long before I finished graduate school with an advanced degree in psycholog ...
- Will Millennials Challenge The Hispanic Health Paradox?
Engage:Hispanics, Mario Carrasco - Thursday, October 23, 2014
If you look at the statistics, the numbers don't add up. Whi ...
- A Day In The Life Of Millennials And Their Smartphones
Engage:Millennials, Nisha Contractor - Friday, October 17, 2014
Ask any Millennial what he or she can't live without and you' ...
- The Problem With Labeling A Market As Millennials
Marketing Daily, Jeff Weidauer - Thursday, October 16, 2014
There is no possible way that 80 million people, born across ...
- Millennials Optimistic About The Future, Concerned About Education
Marketing Daily, Aaron Baar - Wednesday, October 15, 2014
"I think a lot of people see the future with more optimi ...
- Is Food Gen Y's New Status Symbol?
Engage:Affluent, MaryLeigh Bliss - Wednesday, October 15, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- Millennials And The 'E-Word'
Marketing: Green, Brigid Milligan - Wednesday, October 15, 2014
Earlier this year, the Pew Research Center found that fewer than ...
- From The 'Me' Generation To The 'Pay Attention to Me' Generation
Marketing: Sports, Jon Last - Tuesday, October 14, 2014
Last month in this space, I spoke to a need for spor ...
- Global Millennials Share Ideas, Desires, Can Sing 'Happy'
Marketing Daily, Karl Greenberg - Monday, October 13, 2014
The study argues that Millennials as a world demographic -- the fi ...
- Is Food The New Status Symbol?
Engage:Millennials, MaryLeigh Bliss - Friday, October 10, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- Wary Millennials Are Keen On UGC
Engage:Millennials, Brittany Barnic - Friday, October 3, 2014
With terror threats to our nation at peak levels and risks ...
- The Millennial Mom Uses Pinterest All Along The Purchase Funnel
Engage:Moms, Holly Pavlika - Friday, October 3, 2014
Pinterest is at the forefront of changing media habits and some ...
- Hispanic Millennials, Not What You Think
Marketing Daily, Karl Greenberg - Monday, September 29, 2014
"They have a big influence on family purchase decisions," said Pinta's J ...
- The Young: Drivers Of The Luxury Market
Engage:Affluent, Brittany Barnic - Wednesday, September 24, 2014
The luxury marketplace, where the high-end goods reside and the affluent ...
- 5 Ways To Leverage Visual Social Media To Connect With Millennials
Engage:Millennials, Lauren Thomas - Friday, September 19, 2014
As the Visual Web continues to evolve, social streams are being flood ...
- Sennheiser Gives The Ears Some Love
Marketing Daily, Aaron Baar - Saturday, September 13, 2014
"We have been in the past about communicating the technical aspects ...
- Marketing That's (Just) Missing The Mark With Millennials
Engage:Millennials, MaryLeigh Bliss - Friday, September 12, 2014
We know young consumers are picky, and not always easy to plea ...
- More Evidence: Consumers Losing Taste For Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2014
The most-often-cited factor for the QSRs' sales trends is the growing numb ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Why Multi-Generational Marketing Could Be The Next Big Thing
Marketing: Sports, Jon Last - Tuesday, September 9, 2014
From a purely observational context, it strikes me that we're at ...
- Millennial Fashion: How the Times Have Changed
Engage:Millennials, Brittany Barnic - Friday, September 5, 2014
Fashion trends come and go ... this is as true today ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Jack Daniel's Spotlights True Bar Stories
Marketing Daily, Karlene Lukovitz - Wednesday, September 3, 2014
With a focus on the "authenticity" deemed critical to the young-adult Millenni ...
- Don't Panic: 5 Ways Millennials Are Going To Improve Your Workplace
Marketing Daily, Andrew Benett - Thursday, September 4, 2014
People often ask me about Millennials and the impact they're going ...
- Are You Really Connecting With The Connected?
Engage:Moms, Donna Sabino - Wednesday, September 3, 2014
As marketers evaluate our ever-evolving leisure-time environment, the critical role played ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- 5 Management Lessons From Millennials
Engage:Millennials, Kipp Jarecke-Cheng - Friday, August 29, 2014
In the past decade and a half since Millennials first entered t ...