- In Addition To Age, Millennials Differ In Many Ways
Engage:Affluent, Bob Shullman - Wednesday, August 27, 2014
As part of our recent focus on wealth, our previous two colum ...
- Personalisation: The Delicate Balance Between Intrusion And Relevance
Online Media Daily Europe, Wolf Allisat - Wednesday, August 27, 2014
The advent of the Millennial consumer is a huge contributing factor ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- Burger King Looks To Dodge Taxes In Talks With Canada's Tim Hortons
Marketing Daily - Top of the News, Thom Forbes - Monday, August 25, 2014
In what would become the world's third-largest quick-service restaurant company - a ...
- 'Tis The Season For Some Madden
Marketing Daily, Aaron Baar - Friday, August 15, 2014
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice preside ...
- How Social Businesses Can Engage Millennials
Engage:Millennials, Stephanie Cook - Friday, August 15, 2014
Millennials engage with social media habitually, often checking their profiles daily ( ...
- Millennial Auto Shoppers Are Digital, Mobile, Confused
Marketing Daily, Karl Greenberg - Thursday, August 14, 2014
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses so ...
- Sprint Business Highlights People Over Tech
Marketing Daily, Aaron Baar - Wednesday, August 13, 2014
With a major rebrand of its business technology services -- and ...
- Millennials Crave Adventurous Breakfast Options
Marketing Daily, Karlene Lukovitz - Wednesday, August 13, 2014
In a recent survey on breakfast dishes, flavors and trends among 1,2 ...
- No Words Necessary: An Advertising Perspective
Marketing Daily, Mary Peyton Baskin - Wednesday, August 13, 2014
The future of advertising is going to be to make ads shor ...
- Kenneth Cole's Fall Campaign Targets Social Change
Marketing Daily, Sarah Mahoney - Monday, August 11, 2014
The new effort, called "Look good, for good," is bolstering nonprofit projec ...
- Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kenned ...
- Don't Forget Millennials As Their Market Share of Auto Industry Grows
Engage:Millennials, Brittany Barnic - Monday, August 11, 2014
Previously believed to be generally uninterested in the auto industry, Millennials ha ...
- Spoiler Alert: Millennials Watch TV Shows - Just Not On TV
Engage:Moms, Sonia Pasquali - Friday, August 8, 2014
Everyone's getting excited for the Fall TV Season, but is that real ...
- Pillsbury Toaster Strudel Partners With Fruit Ninja
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
The "More Fruit" campaign, designed to reach moms and Millennials, also includ ...
- Yo, Muthafather, Get The Swagger Wagon
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
On the heels of Toyota's social media influencer campaign for the n ...
- For Back-to-College Crowd, Macy's, Target Tap Vid Love
Marketing Daily, Sarah Mahoney - Monday, August 4, 2014
The stakes for back-to-college are high: The National Retail Federation says th ...
- The Millennial Mindset: Not Just For Millennials
Marketing: Travel, Gary Leopold - Monday, August 4, 2014
Travel brands are appealing to more than a demographic. ...
- 'Share A Coke' Results Lead Summer Campaigns
Marketing Daily, Karlene Lukovitz - Monday, July 28, 2014
"The #shareacoke hashtag and campaign-specific Web site are smart content marketing play ...
- Rosetta Stone Campaign Makes 'Small' The Big Story
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Rosetta Stone's new, integrated campaign is a big departure from anything t ...
- Best Practices When Engaging Millennials Through Social Influencers
Engage:Millennials, Julia Cantor - Friday, July 18, 2014
It is no secret that Millennials are, by and large, social med ...
- For Millennials, Information Comes From Everywhere
Marketing Daily, Aaron Baar - Monday, July 14, 2014
"The way they are purchasing products is different from how Generation ...
- Social Media 'Clevers Up' Business Writing
Marketing Daily, Anelia Varela - Tuesday, July 15, 2014
It forces people to follow two of the most important principles ...
- Youth Games Music To Samsung's Ears
Marketing Daily, Aaron Baar - Friday, July 11, 2014
"Through this campaign, Samsung hopes to inspire young people around the wor ...
- How Millennials And Instagram Are Changing Advertising
Engage:Millennials, MaryLeigh Bliss - Friday, July 11, 2014
Advertising on visual platforms is being touted as the future of marketin ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Marketers, Heed MediaVest Before Making Music
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2014
The report, "Hyper Music Millennials - Marketing and Meaning," also says there ...
- Millennials Are the Future, But Boomers Are Today
Engage:Affluent, Bob Shullman - Wednesday, July 2, 2014
Recently my columns have focused on millionaire consumers, those with a person ...
- Honda Latino Campaign 'Un Buen Fit' For Fit
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The campaign involves several TV spots starring the up-and-coming wild man comedi ...
- Branded Tools A Factor In Creating Loyalty
Engage:Millennials, Frank Riolo - Friday, June 27, 2014
Millennials are growing up. In my last Engage: GenY contribution, I highlight ...