- How Luxury Brands Should Speak To The Millionaire Millennial
Engage:Affluent, Frank Riolo - Wednesday, June 25, 2014
While crippling student debt, high unemployment rates, and a recovering economy ha ...
- Millennials And The Purchase Funnel (Cake)
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
Millennials are digital and social, and when they shop it has nothi ...
- Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with ...
- Instagram And Tumblr: Getting Visual With The Millennial Generation
Engage:Millennials, Jerry Hudson - Friday, June 20, 2014
We are visual creatures. Images convey information to us more quickly ...
- Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on t ...
- Millennial Shoppers Oscillate Between Online, Off
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
It's hard to generalize about a demographic bounded by high school senio ...
- NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posi ...
- Millennial Mysteries
Marketing: Travel, Harvey Chipkin - Monday, June 16, 2014
As the Hollywood screenwriter William Goldman famously said, "Nobody knows nothing." ...
- Snapshot Marketing: The Next Essential Social Media Step
Engage:Millennials, MaryLeigh Bliss - Friday, June 13, 2014
When social media became a marketing must, Facebook ruled the roost, b ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- Wrangler's Red Targets Millennial Men
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vinta ...
- Futurecasting Latino Millennials And The New Initiative
Engage:Hispanics, Jose Villa - Thursday, June 5, 2014
More organizations are paying attention to Hispanics and Hispanic Millennials are drawi ...
- Why Are Millennial Working Moms So Happy?
Engage:Millennials, Kipp Jarecke-Cheng - Friday, May 30, 2014
Even under the best circumstances, finding equilibrium in work-life balance can ...
- A Quick Review Of What You Need To Know About Marketing To Millennials
Engage:Hispanics, Mario Carrasco - Thursday, May 22, 2014
As a whole, Millennials are quickly stealing the spotlight from its predecessor ...
- 4 Habits To Pay Close Attention To When Marketing To Hispanics
Engage:Millennials, Jerry Hudson - Thursday, May 22, 2014
Hispanic Millennials are the single most important consumer group per capita ...
- Millennial Latinas Are Optimistic And Tweet About It
Marketing Daily, Karl Greenberg - Thursday, May 15, 2014
Stephen Palacios, executive director, head of intercultural practice at global marketing fi ...
- M-Commerce To Be Majority Of E-Commerce By '18
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Devices are driving online sales, with consumers' myriad "mobile moments" a k ...
- Want to Score Big With Your World Cup Marketing? Target the Omnichannel 'Majority'
Engage:Millennials, Ragini Bhalla - Monday, May 12, 2014
Did you know 3.2 billion people watched the last World Cup a ...
- Brick And Mortar Fights Back
Engage:Millennials, MaryLeigh Bliss - Friday, May 9, 2014
It's a tough time for brick and mortar retailers. It's no secr ...
- You've Come A Long Way, Baby
Engage:Moms, Maria Bailey - Wednesday, May 7, 2014
With an estimated 4 million babies born in the U.S. every yea ...
- Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to levera ...
- Progressive Reaches Out To Millennials With 'Babyman'
Marketing Daily, Tanya Gazdik - Wednesday, May 7, 2014
"This ad is different than anything people have seen from us befor ...
- Bowlmor AMF Launches Campaign To Tout Its AMF Centers
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bung ...
- Marketers Cannot Forget About Older Millennials In Their Outreach Strategy
Engage:Millennials, Frank Riolo - Friday, May 2, 2014
The overall public image of Millennials consists of young, self-important 20-somethings wi ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Trends In Emerging Technology & How They Influence Everyday Millennials
Engage:Millennials, Chris Elsworthy - Friday, April 25, 2014
When it comes to the attention-fleeting Millennial demographic, we are seeing mo ...
- Is Gen Y Powering Fur's Comeback?
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2014
As sustainability debates have become more nuanced, many Millennial fashionistas are n ...
- Quilted Northern Urges Gen Y To 'Stop Wiping'
Marketing Daily, Aaron Baar - Wednesday, April 23, 2014
It's not as gross as it sounds. The tongue-in-cheek online campaign's fu ...
- P&G Helps Grads With Professional Profiles
Marketing Daily, Aaron Baar - Tuesday, April 22, 2014
Brand representatives will offer beauty and grooming services and the chance ...