- Tech Savvy Millennials Take Over Spending From Boomers
Research Brief, Jack Loechner - Tuesday, April 22, 2014
For marketers, Millennials are the most important generation to come along ...
- A Unique Angle On The Emerging Adult
Engage:Millennials, Bill Bergman - Monday, April 21, 2014
For years now, I've considered myself an expert on Millennial behavior. ...
- Media Viewing Habits Of The Soon-to-be Rich And Famous
Engage:Millennials, Jerry Hudson - Friday, April 18, 2014
Members of Gen Y grew up with the Internet and mobile phon ...
- KFC Drives Millennial Buzz With Chicken Corsages
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
Buyers receive the basics, including baby's breath, and a $5 voucher f ...
- AutoTrader Says Industry Must Connect Digital Dots
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2014
At Wednesday's NADA /J.D. Power-sponsored Automotive Forum, Jim Franchi, division president ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Online auctions, banking, social networks, and competitions are taking the brunt ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile devi ...
- Hispanic Millennials: The First Mobile-First Generation
Research Brief, Jack Loechner - Monday, April 14, 2014
According to a report from Univision and the Interactive Advertising Bureau, the ...
- #YoureDoingItWrong: How To Hashtag The Right Way
Engage:Millennials, MaryLeigh Bliss - Friday, April 11, 2014
It feels like you can't watch a commercial this year without seei ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Gen Y Is Broker Than You Know; May Be Good Thing
Marketing Daily, Sarah Mahoney - Monday, April 7, 2014
"Baby Boomers and other older generations had more money in stocks a ...
- Generation Hide-and-Seek: Why Millennials Can't Be Reached With Conventional Advertising
Engage:Millennials, Joe Apprendi - Monday, April 7, 2014
Millennials. Always connected, yet so elusive. Each spends an average of near ...
- Build It And Honda's Fit Will Come
Marketing Daily, Karl Greenberg - Friday, April 4, 2014
Who's the global manager of the at-home assembly project quoted in t ...
- Marketers Must Place Greater Emphasis On Loyalty
Engage:Millennials, Frank Riolo - Friday, April 4, 2014
One of the largest differences between Millennials and the generations that ca ...
- Macy's Plays To Gen Y With Original Programming
Marketing Daily, Sarah Mahoney - Friday, April 4, 2014
The show is hosted by Jeannie "How do I look?" Mai. ...
- H&M, Zara Back 'Fashion Loved By Forest' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2014
The world's two largest fashion brands -- H&M and Zara -- ha ...
- Marketers Must Note Differences Between Old Wealth And New
Engage:Affluent, Frank Riolo - Thursday, March 27, 2014
Not all affluent consumers are created equally. I'm not talking about doll ...
- Gay? Most Millennials Say, 'Whatevs'
Engage:Millennials, Kipp Jarecke-Cheng - Monday, March 24, 2014
Back in ye olden days, circa 1997, a quirky and popular actre ...
- Digital Is The Promised Land for Healthy, Active Millennials
Engage:Millennials, Michael Blumenfeld - Friday, March 21, 2014
With the ever-changing landscape and complexity of the healthcare industry, it ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 a ...
- How To Appeal To The Millennial Palate
Engage:Millennials, Doug Austin - Monday, March 17, 2014
The Millennial Generation is a generation in flux: 17-to-35 year olds ma ...
- Gen Y Is Just A Different Kind of Brand Loyal
Marketing Daily, Sarah Mahoney - Monday, March 17, 2014
"They are looking for something a little different than their parents," Gle ...
- 5 Reasons Fallon Could Be The Xer To Millennialize Late Night
Engage:Millennials, MaryLeigh Bliss - Friday, March 14, 2014
Jimmy Fallon is not a Millennial. At 36 years old, he ...
- Gen Y Wants Quality Cars It Can Trust
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2014
The firm's own research says the main reason for the decline ...
- ReThink Israel, Dailybreak Media Eye Millennials
Marketing Daily, Karl Greenberg - Tuesday, March 11, 2014
The content on reThink's site tends to be on things like N ...
- The Selling Of Obamacare 2014
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 12, 2014
I knew the President's communications team had hit its target market wh ...
- Want Millennials' Info? Offer Something In Return
Marketing Daily, Aaron Baar - Monday, March 10, 2014
According to new research from Mintel, 60% of Millennials are already willi ...
- Minwax Gooses Gen Y's DIY Destiny
Marketing Daily, Sarah Mahoney - Saturday, March 8, 2014
Minwax is introducing a TV campaign themed "We did that!" And it ...
- Marketers Should Keep It Short In 2014
Engage:Millennials, Frank Riolo - Friday, March 7, 2014
We all know that Millennials have the ability to interpret a messa ...