- Getting Your Share Of The Millennial Wallet
Engage:Moms, Holly Pavlika - Friday, March 7, 2014
Today's moms have an overwhelming amount of resources to turn to a ...
- Research Scratches Surface Of Complex Millennials
Engage:Hispanics, Jose Villa - Thursday, March 6, 2014
In a past article, I introduced the Hispanic Millennial segment as potential ...
- Millionaires Have Their Own Generation Gap
Engage:Affluent, Bob Shullman - Wednesday, March 5, 2014
In last month's column, "Almost The Only Thing Millionaire Men And Wom ...
- Millennials Love To Virtually Clip
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
They are far more likely to be coupon users, especially in tand ...
- To Win Gen Y, Reebok Hones Real-People Message
Marketing Daily, Sarah Mahoney - Monday, March 3, 2014
The company's new logo "reinforces that we are a fitness brand, focus ...
- Among Millennials, Hashtags Are The #NewURLs
Engage:Millennials, Kristy Ladner - Friday, February 28, 2014
We've been dancing around this topic for a while, so I'm goi ...
- What Do Millennials Think Of Your Brand?
Engage:Men, Jack Cohen-Martin - Thursday, February 27, 2014
In early February, Anheuser-Busch InBev, America's largest brewer, signed a deal ...
- McDonald's Latest Brand To Employ Snapchat
Marketing Daily, Karlene Lukovitz - Wednesday, February 26, 2014
McDonald's joined Snapchat and promoted it with some Twitter teasers last wee ...
- How Do You Market To A Generation In Flux?
Engage:Millennials, Jerry Hudson - Friday, February 21, 2014
As the first wave of the Digital Generation, Gen Y is tru ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- The Private Side Of Social Media
Engage:Millennials, MaryLeigh Bliss - Friday, February 14, 2014
Millennials have come to be known as the over-sharing generation. But aft ...
- Creating New Traditions, Challenging Perceptions: Introducing Millennial Mom
Engage:Moms, Inna Kern - Friday, February 14, 2014
Quick! When you hear the word "Millennial," what words come to min ...
- Millennial Values Do Not Waver Despite Differences
Engage:Millennials, Frank Riolo - Friday, February 7, 2014
For better or worse, Millennials are often viewed as a singular grou ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- The Rise Of The 'Infosumer'
Marketing Daily, Brian Sena - Wednesday, February 5, 2014
This elicits several key questions: Who are the Infosumers, where did th ...
- The Big Game Continues
Marketing: Travel, Gary Leopold - Monday, February 3, 2014
Travel finds itself well suited to leveraging games and gamification. ...
- The Selfie Is Dead, Long Live The Selfie
Engage:Millennials, Kipp Jarecke-Cheng - Friday, January 31, 2014
Sometime in the late-21st century, when linguists and anthropologists are working ...
- This Super Bowl, Fewer Carrots, More Beer
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2014
And while the Nielsen survey predicts an increase in overall Super Bo ...
- N.Y. Lottery Ads Share 'Gamble For Good' Message
Marketing Daily, Sarah Mahoney - Monday, January 27, 2014
Themed "Everybody Wins," the new effort focuses on what funds generated ...
- BMW Lays Out Dealership Plan At NADA
Marketing Daily, Karl Greenberg - Saturday, January 25, 2014
Ludwig Willisch, president and CEO for BMW North America, laid out t ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- Young Wealthy Consumers Crave Experiences, Not Products
Engage:Affluent, Frank Riolo - Wednesday, January 22, 2014
As if it wasn't already a challenge to capture the attention ...
- Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right in ...
- BCG Studies Ways Gen Y Rewards 'Brand Soul'
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2014
While Gen Y's relationship with brands has long been known to ...
- Our 5 Biggest Pieces Of Marketing Advice For 2014
Engage:Millennials, MaryLeigh Bliss - Friday, January 10, 2014
We're more than a week into 2014, and 2013 has already beco ...
- Jay-Z's 'Lack of Authenticity' Should Give Clue to Millennial Marketers
Engage:Millennials, Frank Riolo - Wednesday, January 8, 2014
Never underestimate the power of transparency, especially when trying to appeal ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- Stores Yearning For Social Success
Marketing Daily, Sarah Mahoney - Monday, December 30, 2013
Of the year's 10 most-read retail stories in Marketing Daily, four dea ...
- Facebook Growth Stalls Among Young Adults
The Social Graf, Erik Sass - Monday, December 30, 2013
All the rumors, hunches, and anecdotal evidence got some confirmation this wee ...
- Millennials And Finance: Why It Pays To Engage This Generation Now
Engage:Millennials, Babette Gilmore - Friday, December 27, 2013
Despite stubbornly high unemployment rates, Millennials' purchasing power is growing rapidly. ...