When it comes to the attention-fleeting Millennial demographic, we are seeing more and more emerging technologies designed to appeal to this age group in attempt to gain mainstream popularity. As a result, many early adopters are comprised of Millennials looking to get their hands on the latest and greatest new devices. At the same time, it’s still too early to tell how and if these emerging technologies will actually change the future of the consumer landscape, like MP3 players and iPods transformed the music industry.
Growing up in an era of rapid technological advancement, Millennials make up a generation that demands choices and the ability to own items that are customized in order to reflect their individuality. To reach the 74% of Millennials who believe that new technology makes life easier, industries like 3D printing and wearable technology are opening the doors to more customization and creativity.
As 3D printing is making its way into the mainstream, a major appeal to Millennial consumers is how it is highly customizable. From custom dorm room accessories to clothing, the items that 3D printers are able to create are endless. In a recent study conducted by Robox and OnePoll, nearly half (49%) of Millennials between the ages of 18 and 24 would consider buying a 3D printer for their home this year. By offering easy-to-use software and advanced personalization options, 3D printing is a technology that is rapidly shifting how Millennials partake in common, everyday hobbies.
The advent of wearable technology is another one of the latest emerging technologies that opens up the creative window for Millennials.From Nike's FuelBand to Google Glass, wearables are changing how consumers collect and share information. As Millennials are more willing to use wearable technology at work than their older colleagues, there is an opportunity for technology companies to stay ahead of what younger employees want and need in order to be most productive. Wearable technology is being embraced by younger Americans because it makes them feel connected and enables broader creativity.
When it comes to the latest technology, Millennials need to be inspired by truly innovative, timely and useful products. Motivated by a constant desire to be original, 3D printing and wearable technology are just two examples of industries that are expected to significantly shape how Millennials and general consumers partake in their daily activities, and we look forward to seeing the inspired ways in which this demographic uses the technologies to their benefit.