- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video th ...
- Denny's' New Kids' Menus Feature Interactive Games With DreamWorks Characters
Marketing Daily, Karlene Lukovitz - Wednesday, April 1, 2015
Denny's will support the DreamWorks partnership with in-store marketing, as well ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Millennial Branding
Engage:Millennials, Kathy Oneto - Monday, March 30, 2015
Are Millennials elusive consumers for established brands? While some long-standing brands ...
- Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
Seventy-three percent of Millennials said that they believe they are savvier c ...
- Acura Goes To Emerging Musicians And Social Media To Tout ILX Sedan
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
The effort extends ongoing digital efforts to tout the ILX Sport ...
- The Importance Of Relationships To Millennial Moms
Engage:Moms, Maria Bailey - Friday, March 20, 2015
There is probably no other word that holds as much importance ...
- Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji
Marketing Daily, Sarah Mahoney - Friday, March 20, 2015
Miracle-Gro and 360i partnered with renowned developer Mroth (Matthew Rothenberg) of Emojitracke ...
- Don't Forget About Dad: Millennial Parents On Marketing
Engage:Millennials, MaryLeigh Bliss - Friday, March 13, 2015
Fourteen percent of Millennials 18-32 years old are currently parents, with near ...
- Luxury Brands Through The Eyes Of The Affluent Generations
Engage:Affluent, Bob Shullman - Wednesday, March 11, 2015
Our previous column was the first of two that focus on t ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- Hard Truths About Native Discovery For Millennials
Marketing: Entertainment, Jason Forbes - Tuesday, March 10, 2015
Millennial behaviors are shifting. In fact, Millennials themselves are shifting. While Millennia ...
- Colombian Coffee Growers Federation Touts 'Bean Bang Theory'
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
The ersatz travelogue is as much about the beauty of Colombia ...
- Why Millennials Literally Can't Even Right Now
Engage:Millennials, Kipp Jarecke-Cheng - Friday, February 27, 2015
For all of Generation Y's #yolo posturing and whatevs attitude, Millennials a ...
- What You Don't Know About Millennials And Content Marketing
Engage:Millennials, Shafqat Islam - Wednesday, February 25, 2015
Google "Millennial" and it's easy to see why every marketer is freaki ...
- Stonyfield Targets Moms On Kids' Milestones Via BabyCenter Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 25, 2015
It's critical for the organic yogurt maker to reach mothers precisely ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Using The Lifestyles Of Millennials To Secure A Place In Their Heart And Cart
Marketing: CPG, Blake Crist, Eric Pakurar - Monday, February 23, 2015
We all know that Millennials are a crucial group being courted ...
- Want To Reach Millennials in 2015? Chat 'Em Up
Engage:Millennials, Paige Niedringhaus - Friday, February 20, 2015
I predict that 2015 is going to be the year that ch ...
- A Tale Of Two Shacks
Marketing Daily, Peter Hubbell - Friday, February 20, 2015
It was the best of burgers, it was the worst of gadge ...
- Gen Y Battling For Balance, Wellness And Less Tech
Marketing Daily, Sarah Mahoney - Monday, February 16, 2015
A big part of this idea of balance as a status symb ...
- Training Is The New Marketing: 3 Ways Training Can Appeal To Millennials
Engage:Millennials, Paul Sebastien - Monday, February 16, 2015
Much has been written about how to market to or engage wi ...
- Millennials And Valentine's Day
Engage:Millennials, MaryLeigh Bliss - Friday, February 13, 2015
Are Millennials telling Valentine's Day, "I'm just not that into you?" T ...
- Got A Quarter-Life Crisis? Origins Cooks Up Campaign That's 100% Millennial
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
What they complained about, he says, is that while they were pa ...
- Millennial Moms Using Mobile More
Marketing Daily, Aaron Baar - Thursday, February 12, 2015
"As marketers think about reaching new moms, mobile has to be ...
- XO Mints Celebrates Valentine's Day With 'The Ugly Couple Song'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2015
The mints have earned something of a swag-bag niche: they were ...
- 3 Ways Car Makers Can Engage Younger Millennials
Engage:Teens, Aaron Paquette - Thursday, February 12, 2015
Recent headlines suggest a bleak future for the automotive industry. "Millennials Don ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...