- CARU Issues Guidance For AI Aimed At Kids
MediaDailyNews, Wendy Davis - Monday, October 20, 2025
Companies that use virtual influencers to advertise to children should ensure th ...
- Agentic Ad Agency Startup Raises $12M Seed Round To Build Ad System
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Startup AdsGency AI raised a $12 million seed investment round led ...
- Google, Salesforce Extend Partnership For Autonomous AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, October 16, 2025
The next generation of Salesforce Marketing Cloud - Agentforce Marketing - w ...
- OpenAI Moves Into Erotica, Behind Age-Gated ChatGPT
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
OpenAI plans to roll out an age-gated ChatGPT for "erotica" in Decemb ...
- Walmart CEO: Agentic Shopping Will Replace Search Bars
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 14, 2025
The partnership with OpenAI allows Walmart customers to purchase products through agent ...
- OpenAI, Broadcom Form Partnership To Scale AI Infrastructure
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
OpenAI and Broadcom have formed a partnership to develop and use ...
- Apple Must Adapt From Apps To Agentic, Former CEO Sculley Says
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
John Sculley, former Apple CEO and creator of the Pepsi Challenge ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- ChatGPT Becomes Creative Partner For Marketers, Study Finds
Research Intelligencer, Rob Williams - Monday, October 13, 2025
Tasks include help with copy revisions, campaign ideation, email tone and ev ...
- Security Octopus: Kaseya Acquires Inky, Adds Email Capability
Email Insider, Ray Schultz - Wednesday, October 8, 2025
Kaseya, which specializes in AI-driven security management software, also previews new cybersecuri ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- Leaning Into AI: People Trust Its Use In News, But Only To A Degree
Publishing Insider, Ray Schultz - Tuesday, October 7, 2025
More people are using GenAI, but they are wary of its u ...
- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- Few Americans Rely On AI Chatbots For News, And Many Question Accuracy
Research Intelligencer, Rob Williams - Tuesday, October 7, 2025
Among those who do get news from chatbots, about a third s ...
- OpenAI Strikes Chip Deal With AMD, Options A 10% Stake
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
OpenAI plans to power its next-generation AI infrastructure using multiple generations ...
- Bloggers Are Writing Longer Articles, Study Finds
Publishers Daily, Ray Schultz - Sunday, October 5, 2025
Longer pieces are a harbinger of success, "Digital Information World" reports. ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- How Static Ads Use AI To Add Motion
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2025
Motion added to static ads has begun to attract more brands ...
- Anthropic $1.5B Settlement With Authors Moves Forward
MediaDailyNews, Wendy Davis - Friday, September 26, 2025
A federal judge has granted preliminary approval to a settlement requiring Anthrop ...
- Deloitte: AI Use Calls Attention To Data Privacy, Transparency
MediaDailyNews, Laurie Sullivan - Sunday, September 28, 2025
The rapid pace of generative artificial intelligence growth has alarmed consumers, wi ...
- WFA: Procurement Not-So-Sanguine About AI
MAD, Steve McClellan - Wednesday, September 24, 2025
A new WFA report finds that the percentage of respondents who a ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Bespoke AI: New Tool Is Designed To Drive 1:1 Personalization
Email Insider, Ray Schultz - Monday, September 22, 2025
Personize has natively built its new offering inside HubSpot. ...
- Reasoning Models Enabling Brands To Generate 'Cinematic' Content
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2025
"Our goal is to build multimodel general intelligence," Luma AI CEO Am ...
- GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 16, 2025
Blockchain.com head of marketing James Maddison describes how the company worked wi ...
- Gannett And Taboola Roll Out DeeperDive AI Engine To The USA Today Network
Publishers Daily, Ray Schultz - Monday, September 15, 2025
This move follows a June beta test that Gannett says exceeded expectati ...
- Marketers See Strong ROI As Generative AI Reshapes Strategy
Research Intelligencer, Rob Williams - Monday, September 15, 2025
The most common applications for the technology include chatbots, content generation a ...
- Will Agentic Commerce Encourage 'Omnicontact' Strategies During The Holidays?
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
AI is changing holiday strategies this year, with the technology influencing eve ...
- Google Responds To Reports That AI Chats Leak Into Search
MediaDailyNews, Laurie Sullivan - Tuesday, September 9, 2025
Conversations with Anthropic's Claude became the latest public information from generative ...