- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- A Sense of Direction
Notes from the Digital Frontier, Marissa - Wednesday, November 24, 2010
I've always had sort of mixed feelings about buying a GPS. ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- 'Places' Can Harness Mainstream For Location-Based Services
Engage:Teens, Reggie Bradford - Thursday, September 16, 2010
The potential for marketers reaching teens through social location is huge. ...
- The Gap's Holiday Effort To Include Foursquare Founders
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
For the upcoming holiday season, Gap is prepping a campaign that involv ...
- Report: Google Buys 2nd Israeli Startup
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 13, 2010
Google has agreed to buy Israeli startup Quiksee for around $10 millio ...
- AT&T Biz Book Relaunches With Search, Soc. Focus
Marketing Daily, Laurie Sullivan - Friday, August 20, 2010
AT&T's business directory reentered the online market Thursday with the launch ...
- Facebook's 'Places' Takes Marketing To Next Level
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
In announcing its new check-in service, Places, on Wednesday, Mark Zuckerberg stopp ...
- Facebook Going 'Places' With Check-In Offering
Online Media Daily, Laurie Sullivan - Thursday, August 19, 2010
Facebook launched a feature Wednesday evening allowing members to share real-life locatio ...
- Report: Facebook 'Check-In' Ready For Takeoff
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 11, 2010
Facebook is finally ready to launch it geo-location "check-in" feature, sources te ...
- TomTom Anchors Localeze Data
Online Media Daily, Laurie Sullivan - Tuesday, August 3, 2010
Navigation technology company TomTom has inked a deal with Localeze to acce ...
- Omo Will Plant GPS Devices To Follow 50 Brazilians Home
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
Laurel Wentz reports that Unilever's Omo detergent is adding a GPS devi ...
- Hyping Hyper-Local: Q&A With Geomentum's Lisa Bradner
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Former Forrester analyst and new Geomentum chief Lisa Bradner wants to fl ...
- Chili's Offers Freebies To Foursquare Users
Marketing Daily, - Monday, July 26, 2010
Checking in at a Chili's location unlocks an instant redemption coupon (first-ti ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- Twitter's Searchable Geo-targeted @earlybird Tweets Will Bring In The Dough
SearchBlog, Laurie Sullivan - Thursday, July 8, 2010
Twitter can't seem to do anything about the constant appearances of t ...
- Google Paves Path To God
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 7, 2010
Forget "
horse-boy." Google and the users of its virtual viewing too ...
- More Mobile Customers Using Maps, Mostly In Apps
Online Media Daily, - Friday, June 25, 2010
A new comScore study finds 14% of U.S. mobile users, or 33 ...
- I Get Around
Engage:Boomers, Anne Mai Bertelsen - Monday, June 14, 2010
As geo location services become mainstream, it will be important both f ...
- Context Optional Serves Facebook News Feeds, In-Stream Polls And Coupons
Online Media Daily, Laurie Sullivan - Wednesday, May 19, 2010
Facebook Fans of brands can receive a variety of coupons, polls a ...
- Krillion Taps Dynamic Data Feeds For Search, Rich-Media Ads
SearchBlog, Laurie Sullivan - Friday, May 14, 2010
Scan a traditional UPC barcode with software on one of Nokia's late ...
- Foursquare Mulling Ad Options
Online Media Daily, Laurie Sullivan - Monday, May 10, 2010
Digg Account Director Emily Crume checks in on Foursquare nearly everywhere s ...
- Pepsi To Intro Geo-Based Loyalty Program
Marketing Daily, Aaron Baar - Saturday, May 1, 2010
In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that us ...
- MediaMath + Adroit = Dynamic Ad Targeting
Online Media Daily, - Thursday, April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adro ...
- AOL Moves City's Best Hyper-Local Service Across Metropolises, Establishes Local-Focused VC Fund
Online Media Daily, Gavin O'Malley - Wednesday, March 17, 2010
AOL on Wednesday relaunched its City's Best service with city-specific content, a ...
- Twitter Users Complain Of Glitch In Geo-Tagging
Online Media Daily, Laurie Sullivan - Monday, March 15, 2010
Twitter turned on a long-awaited location sharing, feature last week making t ...
- Google Maps Incorrectly Indexing Company Info
SearchBlog, Laurie Sullivan - Monday, March 15, 2010
Google Maps could start generating substantial revenue for the Mountain View, Calif ...
- Social Media Will Finally Make Local Marketing Work
Online Spin, Joe Marchese - Tuesday, March 9, 2010
A great local Web experience has long been promised by the Interne ...
- Google's Geolocation Tools Useful When Real-Life Needs Trump Privacy
SearchBlog, Laurie Sullivan - Monday, March 1, 2010
Some privacy advocates have voiced concerns (rightfully so) about developing tools a ...
- Google Strengthens Searches By Location
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 26, 2010
Google has added the ability to refine searches with the "Nearby" to ...