- French Firm Geo-targets News For Apps
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 6, 2012
French regional daily newspaper and website La Nouvelle Rpublique has developed mobi ...
- Sweet and Creepy: When Candy Bars Stalk You
Data and Targeting Insider, Steve Smith - Monday, September 24, 2012
I went to the UK last week thinking this was a la ...
- Moods, Moments, Contexts: OMMA Mobile Finds A New Context In London
MoBlog, Steve Smith - Wednesday, September 19, 2012
Just as OMMA Mobile shifted its own context in hosting our fir ...
- Twitter Offers Geo-Targeting In UK For Brands
Around the Net In OMD Europe, Nina Lentini - Thursday, September 13, 2012
Twitter is providing marketers with the tools to target UK consumers wi ...
- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- Target Testing Beauty Program In Chicago
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppe ...
- Twitter Rolls Out Targeted Tweets
Online Media Daily, Mark Walsh - Thursday, July 19, 2012
Twitter introduced targeted Tweets Thursday, giving brands the ability to reach specif ...
- Targeting Your Next-Generation Wallet
Data and Targeting Insider, Steve Smith - Friday, July 13, 2012
The mobile wallet is an idea that has been more appealing ...
- Facebook Readies Geo Location Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 20, 2012
Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sar ...
- Marketers Need To Master Verbal Messaging
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 28, 2012
Marketers whose jobs entail targeting ads and collecting consumer data must ha ...
- Proposed Mobile Ad Network Could Post Threat
Around the Net In OMD Europe, Nina Lentini - Friday, March 23, 2012
Existing networks like Yahoo, Fourth Screen and AdMob may be threatened ...
- Nissan Brings Back Datsun In Some Countries
Marketing Daily, Karl Greenberg - Thursday, March 22, 2012
Nissan is bringing back Datsun as a global brand comprising low-displacement vehicl ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- Goodyear Goes Mobile With New Site
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
The Akron, Ohio-based company announced the introduction of a specific mobile sit ...
- Engagement Doubled With Mixed Spanish/English Video Ads, Tremor Video Reports
VidBlog, Daisy Whitney - Monday, December 19, 2011
Engagement with interactive online video ads can spike if targeted in ...
- McDonald's Digital Promos Geotarget College Kids
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2011
Recently, McDonald's has been employing CampusLIVE's Surge Marketing, a college-audience-specific platform th ...
- JCPenney Introducing Foursquare, QR Promos
Marketing Daily, Sarah Mahoney - Friday, November 11, 2011
On Thanksgiving Day, every person who adopts a Salvation Army Angel ...
- Neiman Marcus Preps Foursquare Challenge
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2011
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for abo ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- MasterCard Expanding 'Priceless' Experiences To The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
MasterCard Worldwide is taking its "Priceless" experiential program to major cities worldwid ...
- Edmunds.com To Launch Groupon-type Channel
Marketing Daily, Karl Greenberg - Friday, June 10, 2011
Cars aren't clothes, but online auto research and shopping site Edmunds.com ...
- Quova's IP Module Enhances Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, June 3, 2011
Quova, a Neustar service supporting geolocation targeting, released a data module th ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- A Sense of Direction
Notes from the Digital Frontier, Marissa - Wednesday, November 24, 2010
I've always had sort of mixed feelings about buying a GPS. ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- 'Places' Can Harness Mainstream For Location-Based Services
Engage:Teens, Reggie Bradford - Thursday, September 16, 2010
The potential for marketers reaching teens through social location is huge. ...
- The Gap's Holiday Effort To Include Foursquare Founders
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
For the upcoming holiday season, Gap is prepping a campaign that involv ...
- Report: Google Buys 2nd Israeli Startup
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 13, 2010
Google has agreed to buy Israeli startup Quiksee for around $10 millio ...
- AT&T Biz Book Relaunches With Search, Soc. Focus
Marketing Daily, Laurie Sullivan - Friday, August 20, 2010
AT&T's business directory reentered the online market Thursday with the launch ...
- Facebook's 'Places' Takes Marketing To Next Level
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 19, 2010
In announcing its new check-in service, Places, on Wednesday, Mark Zuckerberg stopp ...