Tag results for "geotargeting"
- MMA Issues Location Marketing GuideWith location-based technology playing a growing role in mobile marketing, the Mobi ...
- Who Do You Trust Most With Your Mobile Data? Apparently, Apple And The GovernmentWhen it comes to protecting your mobile data, Apple is deemed t ...
- It's Complicated: Cross-Platform Behaviors EmergeA new study of cross-screen media consumption shows just how profoundly devi ...
- Doh! Dad To The 'Rescue'In which Dad is thwarted by Apple Maps and tech hubris, taug ...
- Mobile-Local Marketing To MomsA popular article today on MediaPost, "Hillshire Farms Ups Mobile Reach," obvious ...
- Groupon Launches Global DIY Affiliate PlatformGroupon opened its affiliate marketing program globally Monday, launching the Groupon Partn ...
- Real-Time Geotargeting Can Turn $1 Into $2.79Digital Element this week released an infographic detailing the power of geotargeti ...
- Ping Me: Consumers Warming Up To Getting Mobile Local AlertsIn just the last four years, consumers with smartphones have become mo ...
- Don't Go There! Mobile Geoconquesting On The RiseAt the bleeding edge of targeting sophistication in mobile is the emergi ...
- How Geotargeting Works With SearchThe scene has played itself out hundreds of times on police procedural ...
- Geofencing: A New Generation of Mobile Check-InsWhen combined with mobile-activated calls to action, a geofencing model can deliv ...
- Pizza Inn Launches Integrated Branding CampaignPizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Acura Bats For Fences With 'Made For Mankind'"We have been rethinking the brand for a few years, taking ti ...
- Google Finds A Waze To Drive Local AdsGoogle is shelling out $1.1 billion for the traffic app Waze ...
- Please Geofence Me In: RetailMeNot Engagement Up 4X With Location TriggersGeofencing is not only effectively triggering greater engagement with shopper app RetailMeNo ...
- 70% Of Mobile QSR Campaigns Use Location TargetingMobile campaigns for quick-serve and casual dining restaurants are all about drivi ...
- AcuityAds Now Offers Hyperlocal RTB CapabilitiesUsing Digital Element's NetAcuity Edge technology, real-time bidding solution provider AcuityAds n ...
- 'Geo-Conquesting' Drives Higher Mobile Click RatesThe practice of conquesting -- running advertising for a brand or produ ...
- Ad Network Sees Shift To Tighter Mobile Targeting As marketers become more familiar with location-based targeting, they are shifting fr ...
- Scotts LawnService: What Will The Neighbors Think?"The Opinions Next Door" includes a series of online videos running ...
- Small Businesses Turning To Digital, MobileAccording to a new survey conducted by AT&T, a full two-thirds ...
- Scott Naturals Offers 'Secret Swap'A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Valassis Unveils Geo-Commerce Retail ZonesValassis is unveiling new targeting capabilities through Brand.net, with a service call ...
- 'New York Daily News' Unveils Mobile AppThe 'New York Daily News' has joined forces with MyCityWay to laun ...
- Google's Big Move: Targeting Contexts, Not ScreensBy blurring the lines among desktop, tablet and mobile screens, Google ...
- DNS: An Acronym The Digital Community Can't Live WithoutAs an ad tech enthusiast, I have developed an appreciation for h ...
- Fans Help Truvia Expand Dining Distribution The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- My Geo-Fence Just Saved Me $10...I ThinkWhen a truly relevant and valuable offer hits me at just t ...
- For Retail, Mobile Ads Are All About The TrafficRetail and restaurants are the third-biggest spender on mobile display advertising ...
- Ad:Tech: MillerCoors, Land Rover Drive Mobile "Mobile's true power is the ability to capitalize on location and in-the-momen ...
