- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- Track Me, Stalk Me, Serve Me
Data and Targeting Insider, Steve Smith - Monday, November 4, 2013
"Your thingie didn't go off," my wife remarks as we start walki ...
- Mobile Is Different, (Duh) Smaller: But Size Has Many Implications
Data and Targeting Insider, Steve Smith - Tuesday, October 22, 2013
The most obvious difference between Web and device screens -- size ...
- Is 'Lat/Long' Getting It All 'Lat/Wrong?'
Mobile Marketing Daily, Eli Portnoy - Friday, October 18, 2013
Location reporting on mobile is often way off the mark, literally. Thinkne ...
- Mobile Shoppers to Meet In-Store Micro-Targeting
MobileShopTalk, Chuck Martin - Thursday, October 17, 2013
We may be about to find out the level to which mobi ...
- Mobile Carriers May Be The Quiet Giants Of Digital Data
Data and Targeting Insider, Steve Smith - Monday, October 14, 2013
Wireless carriers may finally wake up to their potential role in th ...
- Semcasting Announces Availability Of Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Monday, October 7, 2013
Semcasting, an audience targeting platform that uses IP addresses instead of cookie ...
- MMA Issues Location Marketing Guide
Online Media Daily, Mark Walsh - Wednesday, September 25, 2013
With location-based technology playing a growing role in mobile marketing, the Mobi ...
- Who Do You Trust Most With Your Mobile Data? Apparently, Apple And The Government
Data and Targeting Insider, Steve Smith - Monday, September 16, 2013
When it comes to protecting your mobile data, Apple is deemed t ...
- It's Complicated: Cross-Platform Behaviors Emerge
Data and Targeting Insider, Steve Smith - Monday, September 9, 2013
A new study of cross-screen media consumption shows just how profoundly devi ...
- Doh! Dad To The 'Rescue'
Mobile Insider, Steve Smith - Tuesday, September 3, 2013
In which Dad is thwarted by Apple Maps and tech hubris, taug ...
- Mobile-Local Marketing To Moms
Engage:Moms, Maryanne Conlin - Wednesday, August 21, 2013
A popular article today on MediaPost, "Hillshire Farms Ups Mobile Reach," obvious ...
- Groupon Launches Global DIY Affiliate Platform
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Groupon opened its affiliate marketing program globally Monday, launching the Groupon Partn ...
- Real-Time Geotargeting Can Turn $1 Into $2.79
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
Digital Element this week released an infographic detailing the power of geotargeti ...
- Ping Me: Consumers Warming Up To Getting Mobile Local Alerts
MoBlog, Steve Smith - Thursday, August 15, 2013
In just the last four years, consumers with smartphones have become mo ...
- Don't Go There! Mobile Geoconquesting On The Rise
MoBlog, Steve Smith - Wednesday, August 14, 2013
At the bleeding edge of targeting sophistication in mobile is the emergi ...
- How Geotargeting Works With Search
Performance Marketing Insider, Robin Simkins - Wednesday, August 14, 2013
The scene has played itself out hundreds of times on police procedural ...
- Geofencing: A New Generation of Mobile Check-Ins
Mobile Marketing Daily, Joe Gillespie - Monday, August 5, 2013
When combined with mobile-activated calls to action, a geofencing model can deliv ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Acura Bats For Fences With 'Made For Mankind'
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
"We have been rethinking the brand for a few years, taking ti ...
- Google Finds A Waze To Drive Local Ads
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 12, 2013
Google is shelling out $1.1 billion for the traffic app Waze ...
- Please Geofence Me In: RetailMeNot Engagement Up 4X With Location Triggers
Mobile Insider, Steve Smith - Tuesday, June 11, 2013
Geofencing is not only effectively triggering greater engagement with shopper app RetailMeNo ...
- 70% Of Mobile QSR Campaigns Use Location Targeting
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Mobile campaigns for quick-serve and casual dining restaurants are all about drivi ...
- AcuityAds Now Offers Hyperlocal RTB Capabilities
Real-Time Daily, Tyler Loechner - Wednesday, May 22, 2013
Using Digital Element's NetAcuity Edge technology, real-time bidding solution provider AcuityAds n ...
- 'Geo-Conquesting' Drives Higher Mobile Click Rates
Online Media Daily, Mark Walsh - Friday, May 17, 2013
The practice of conquesting -- running advertising for a brand or produ ...
- Ad Network Sees Shift To Tighter Mobile Targeting
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
As marketers become more familiar with location-based targeting, they are shifting fr ...
- Scotts LawnService: What Will The Neighbors Think?
Marketing Daily, Karl Greenberg - Thursday, May 2, 2013
"The Opinions Next Door" includes a series of online videos running ...
- Small Businesses Turning To Digital, Mobile
Marketing Daily, Aaron Baar - Monday, April 29, 2013
According to a new survey conducted by AT&T, a full two-thirds ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Valassis Unveils Geo-Commerce Retail Zones
MediaDailyNews, Erik Sass - Tuesday, April 9, 2013
Valassis is unveiling new targeting capabilities through Brand.net, with a service call ...