- How To Find Your Future Patients In A Sea Of Consumers
Marketing: Health, Chris Neuner - Tuesday, July 1, 2014
Consumer targeting is about to have its day in the sun. L ...
- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- MyBuys Adds Geotargeting To Retargeting Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
MyBuys, a personalized display and email retargeting firm, on Tuesday announced th ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Pacifico Virtually Takes Consumers To Mexico
Marketing Daily, Aaron Baar - Friday, June 6, 2014
"The brand was discovered in the Baja years ago by the Americ ...
- Mobile Shopping & Location, Location, Location
MobileShopTalk, Chuck Martin - Wednesday, June 4, 2014
Getting the right message to the right person at the right ti ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- Geolocation Targeting: Stalking or Smart Marketing?
MAD, Ray Pun - Friday, May 16, 2014
With geolocation targeting becoming more popular but potentially invasive, how can organizatio ...
- Billy Elliot Mobile Banners To Leap Onto Show Lovers' Phones
Around the Net In MAD London, Sean Hargrave - Friday, May 9, 2014
Billy Elliot the Musical is trialling a geotargeting mobile advertising planning to ...
- Mobile Shopping Discounts & the Value Exchange
MobileShopTalk, Chuck Martin - Thursday, May 1, 2014
Many mobile shoppers don't want to be tracked while in stores thou ...
- Facebook Makes Moves In Mobile Location
MoBlog, Mark Walsh - Friday, April 25, 2014
As it becomes more mobile-centric, it's hardly surprising that Facebook wants ...
- Targeting Aisle 5: A Report From The Proximity Marketing Trenches
Data and Targeting Insider, Steve Smith - Monday, April 21, 2014
My wife and I have seen the future of in-store proximity marketi ...
- Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Data and Targeting Insider, Steve Smith - Monday, April 7, 2014
The early browsing results are in, and owners of Tesla's always connect ...
- Mobiquity Opens Mall-Based Beacon Network To Developers
Mobile Insider, Steve Smith - Wednesday, March 26, 2014
One of the most extensive in-mall proximity networks is opening its beac ...
- Yandex Acquires KitLocate, Integrates Geolocation Into Mobile Search Team
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 18, 2014
Russia's search engine Yandex has acquired Israeli startup KitLocate. The company develo ...
- The Evolution of Passbook - 9 Things To Expect From Passbook This Year
Mobile Marketing Daily, Kane Russell - Friday, March 14, 2014
Apple's Passbook has tremendous potential that is far from being met. I ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
Data and Targeting Insider, Steve Smith - Monday, February 17, 2014
Retailers are rushing to deploy in-store short range wireless contact with customer ...
- Eat At Joe's: Targeting The Last Hungry Mile
Data and Targeting Insider, Steve Smith - Tuesday, February 4, 2014
Local businesses are now getting the ability to target the hungry ...
- Missing the Target with Targeted Ads
MobileShopTalk, Chuck Martin - Tuesday, January 28, 2014
There's targeting by location and then there's missing the location altogether. ...
- White House Working Group To Examine Big Data Use
SearchBlog, Laurie Sullivan - Friday, January 24, 2014
Some marketers argue that Big Data and the ability to build audien ...
- 5 Advanced Geotargeting Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Kevin Lee analyzes five areas that marketers may not think about wh ...
- Your Own Personal GPS Jesus
MoBlog, Steve Smith - Monday, December 23, 2013
Nativity vandalism has been a sad and downright weird aspect of Christm ...
- 77% of Shoppers OK with Sharing Location for Targeting, IF...
MobileShopTalk, Chuck Martin - Friday, December 13, 2013
As mobile technology for in-store shopper targeting becomes more refined, the questi ...
- Nissan Touts NV200 Taxi For New York
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
The effort, via TBWA New York, includes video and digital content touti ...
- Drive-By Offers: Quiznos Tests Geo-fenced In-Car Ads
Mobile Insider, Steve Smith - Tuesday, December 3, 2013
Quiznos is testing geo-fenced ads that appear in-stream and onscreen for connect ...
- Posterscope Gets Mobile Data For U.K. Outdoor Campaigns
MediaDailyNews, Erik Sass - Tuesday, November 26, 2013
Posterscope's U.K. operation has signed a deal for mobile network usage da ...
- Put A Geo-Fence Around That! FCC Considers In-Flight Phone Use
MoBlog, Steve Smith - Friday, November 22, 2013
The FCC is considering dropping the ban on cell phone calling a ...
- Sensory Data To Support Mobile Ad Services In 2014
Online Media Daily, Laurie Sullivan - Wednesday, November 13, 2013
The advertising and marketing industries will see intelligent geolocation services play o ...
- Take-Off Time Becomes A New Marketing Opportunity
Data and Targeting Insider, Steve Smith - Monday, November 11, 2013
The new FAA regulations for using devices during take-offs and landings ope ...