- Beacons Deliver Local Perks at Marriott
MobileShopTalk, Chuck Martin - Tuesday, September 30, 2014
Beacons are not just for shopping. While much attention is on beaconi ...
- Shopkick Bought for $200 Million
MobileShopTalk, Chuck Martin - Monday, September 29, 2014
The world of mobile app shopping just got a boost. Shopkick, t ...
- Moving Along with Improving Travel Apps
MobileShopTalk, Chuck Martin - Friday, September 26, 2014
Consumers can find gems inside travel apps even if some are n ...
- Shoppers Need Cross-Channel Integration, Too
Data and Targeting Insider, Steve Smith - Thursday, September 25, 2014
Cross-channel is a consumer heartache. Juggling deals and offers across screens ...
- In-Store, Holiday Shopping & the Mobile Influence
MobileShopTalk, Chuck Martin - Thursday, September 25, 2014
The influence of mobile on coming holiday sales is starting to ...
- Beaconed Shoppers Return to Regent Street
MobileShopTalk, Chuck Martin - Wednesday, September 24, 2014
The beacons are beginning to shine. After months of trials and experiment ...
- Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
MobileShopTalk, Chuck Martin - Monday, September 22, 2014
Nearly half of shoppers who are beaconed during a shopping trip enga ...
- Beaconing on Tap for Retailers to Reach Holiday Shoppers
MobileShopTalk, Chuck Martin - Friday, September 19, 2014
The early holiday shopping forecasts are starting to come out and beaco ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Target The Mobile Shopper With Clean, Consistent, Focused Approaches
Data and Targeting Insider, Steve Smith - Tuesday, September 16, 2014
When the creative and the media align, mobile display and video campaig ...
- Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Microsoft will make location targeting and ad scheduling improvements to Bing A ...
- Targeted Mobile Shopping Ads Starting to Hit Home
MobileShopTalk, Chuck Martin - Monday, September 15, 2014
The accuracy of location data has improved substantially recently with ads f ...
- Sky AdSmart Upgraded With Postcode Geotargeting
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
From November, advertisers using Sky AdSmart will be able to deliver ...
- Mini Launches UK's Biggest Location-Tailored Cinema Campaign
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Mini is launching what it claims is the biggest tailored cinema campai ...
- Toyota Uses Location To Target Prospects, Tune Creative In Labor Day Push
Data and Targeting Insider, Steve Smith - Thursday, September 4, 2014
Toyota employed mobile location-aware targeting along with localized offers this past mon ...
- Geo-conquesting: Reaching Boomers The Hyper-Local Way
Engage:Boomers, Martin Kristiseter - Thursday, August 21, 2014
Location location location. While the saying might have once been a re ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Getting Privacy Right Is Key To Beacon Deployment
MoBlog, Mark Walsh - Tuesday, August 12, 2014
Major brands and retailers are still in the early stages of testi ...
- Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
SearchBlog, Laurie Sullivan - Wednesday, July 30, 2014
Purple Cloud, a mobile communications platform, uses several types of technology ...
- Lord & Taylor, Hudson's Bay Go Big on Beacons
MobileShopTalk, Chuck Martin - Monday, July 28, 2014
I went beacon shopping over the weekend. While many retailers have be ...
- Beacon Fatigue...Already
MoBlog, Steve Smith - Monday, July 28, 2014
Beacons may appear more attractive to retailers than they do to consume ...
- Hillshire Taps Beacons: 20X Purchase Intent Increase
MobileShopTalk, Chuck Martin - Tuesday, July 22, 2014
While beacon trials are underway around the globe, some early and measurab ...
- Beep-Beep, Click-Click: Driving Commuters To Political Action
Marketing: Politics, Michael Cornfield - Tuesday, July 15, 2014
Americans are spending more and more of their hyper-stressed days commuting. An ...
- How To Find Your Future Patients In A Sea Of Consumers
Marketing: Health, Chris Neuner - Tuesday, July 1, 2014
Consumer targeting is about to have its day in the sun. L ...
- Muscle Maker Grill Sends Fans To The Competition
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2014
The campaign, the first work for Muscle Maker from its new ...
- MyBuys Adds Geotargeting To Retargeting Platform
Real-Time Daily, Tyler Loechner - Tuesday, June 10, 2014
MyBuys, a personalized display and email retargeting firm, on Tuesday announced th ...
- Apps May Be Underestimating Location Targeting Power
Data and Targeting Insider, Steve Smith - Wednesday, June 11, 2014
Apps that use location information to target alerts are seeing substantial lif ...
- Pacifico Virtually Takes Consumers To Mexico
Marketing Daily, Aaron Baar - Friday, June 6, 2014
"The brand was discovered in the Baja years ago by the Americ ...
- Mobile Shopping & Location, Location, Location
MobileShopTalk, Chuck Martin - Wednesday, June 4, 2014
Getting the right message to the right person at the right ti ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...