- Yandex Expands Into Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Russia's major search engine Yandex plans to capitalize on the expertise ...
- Uber And Lyft Face More Privacy Questions
PolicyBlog, Wendy Davis - Friday, December 5, 2014
Politicians in New York City reportedly have joined the growing roster ...
- Beacons Living in the Shadow of Mobile Holiday Shopping
MobileShopTalk, Chuck Martin - Wednesday, December 3, 2014
In the world of mobile commerce, all attention has been focused ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, November 25, 2014
Sports fans have always been on the leading edge of mobile us ...
- 60% of Shoppers Welcome Beacons, 30% Redeem Offers
MobileShopTalk, Chuck Martin - Tuesday, November 25, 2014
Shoppers who receive beacon-triggered messages appear to be OK with getting the ...
- Jacking Into Moments: Conquesting, User Modding And The Ongoing Disconnect About Mobility
Mobile Insider, Steve Smith - Tuesday, November 18, 2014
Mobile marketers are looking for countless ways to interrupt and modify us ...
- Car Industry's New Code Requires Drivers' Consent To Share Location Data
PolicyBlog, Wendy Davis - Monday, November 17, 2014
Car manufacturers won't be able to provide precise geolocations for automobiles ...
- Samsung Goes Big on Beaconing, Challenges Apple; Questions Loom Large
MobileShopTalk, Chuck Martin - Friday, November 14, 2014
Samsung says it is getting into beaconing in a big way. T ...
- Beaconing Joins the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Thursday, November 13, 2014
Beacons continue to find their way into more parts of the mobi ...
- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- Beacons Rolling into the Market by the Thousands
MobileShopTalk, Chuck Martin - Wednesday, November 5, 2014
While beacons themselves don't really do a lot, they're going to cau ...
- Womensforum Serving Up Content Based On Device, Behavior Patterns
VidBlog, P.J. Bednarski - Wednesday, November 5, 2014
Womensforum.com, working with JWPlayer, modified its CMS so that it will ...
- The Messy World Of IoT Data
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 4, 2014
As more devices connect to the Internet, brand marketers will become consum ...
- Lord & Taylor Goes All In on Beacons; Urban Outfitters Launches
MobileShopTalk, Chuck Martin - Tuesday, November 4, 2014
The beacon tidal wave is growing. Following a successful three-month trial ...
- The Many Questions Around Beacons
MobileShopTalk, Chuck Martin - Friday, October 31, 2014
This being Halloween, it brings to mind one scary thought: anyone w ...
- Hi, I'm Your Local Beacon - Welcome to My Store!
MobileShopTalk, Chuck Martin - Thursday, October 30, 2014
Beacons already are in use in a multitude of venues, including reta ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- Beacons Coming to Small Businesses in a Big Way
MobileShopTalk, Chuck Martin - Thursday, October 23, 2014
Beacons are coming to a mom and pop shop near you. B ...
- Beacons Enter the World of Sports, Airports & Now a Car Show
MobileShopTalk, Chuck Martin - Tuesday, October 21, 2014
Beaconing is not only for retail. Because beacons can trigger mobile interactio ...
- Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
Swirl Networks, a mobile marketing tech company, on Monday announced the laun ...
- Beaconing & the Retailer Programmatic Ad Exchange
MobileShopTalk, Chuck Martin - Monday, October 20, 2014
Shoppers are about to start receiving highly targeted ads directly from bran ...
- Adelphic Taps Placed For Location-Based Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- Whisper Throws Down with The Guardian Over Privacy Reports
The Social Graf, Erik Sass - Friday, October 17, 2014
It's always nice to wrap up the week on a note ...
- Shopkick Beaconing: $500 Million in 12 Months
MobileShopTalk, Chuck Martin - Wednesday, October 15, 2014
Though it's still early in the beacon aspects of the mobile commer ...
- Will You Invite Facebook To Your Nooner?
Online Media Daily, George Simpson - Thursday, October 9, 2014
Facebook this week announced a new advertising tool for "location-aware ads" th ...
- New Ways to Target Mobile Mall Shoppers
MobileShopTalk, Chuck Martin - Wednesday, October 8, 2014
The mall may become even more of a major mobile shopper targeti ...
- Employees Starting to Become Part of Mobile Commerce
MobileShopTalk, Chuck Martin - Monday, October 6, 2014
Mobile commerce is becoming increasingly complex, requiring the coordination of more movi ...
- Bitly Creates Tracking, Analytics Vertical
Data and Targeting Insider, Laurie Sullivan - Thursday, October 2, 2014
Bitly expanded its Certified Partner Program Wednesday by creating a vertical with ...
- Gimbal, Urban Airship Team for Beaconing
MobileShopTalk, Chuck Martin - Wednesday, October 1, 2014
The road to beaconing is being extended. Beacon maker Gimbal and a ...
- If You Build It, They Will Come 2.0
Marketing Daily, Jaclyn Johnson - Tuesday, September 30, 2014
There is a lesson here, namely for retailers, brick and mortars a ...