• Campaign, Wednesday, December 10, 2014 8:15 AM

The postcode targeting builds on the existing location-based advertising offered by Sky AdSmart. Previously brands could only choose by TV region but now they have the choice of 124 postcodes across the UK. More than 50 advertisers have already signed up to the initiative, including Hastings Insurance Group and Pendragon, the car dealership. Graeme Hutcheson, the head of Sky AdSmart, said the introduction of postcode targeting "makes TV accessible to hundreds of advertisers who never thought of using TV as a medium before".

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