- Elle Magazine Taps Beacons for Levi's, Guess, Vince Camuto
Connected Thinking, Chuck Martin - Monday, August 24, 2015
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Moasis Launches Location-Targeting Platform For Brands, Agencies
Mobile Marketing Daily, Ben Frederick - Tuesday, August 25, 2015
Moasis, a location tech company, announced the launch of Moasis for Advertise ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
When it comes to the impact of the Internet of Things ...
- Using Mobile Targeting To Punch Above Your Brand Weight
MoBlog, Steve Smith - Thursday, August 20, 2015
A small natural vitamin startup is leveraging mobile targeting to outsmart b ...
- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- Busting Myths In Location-based Mobile Advertising: Perceptions, Paradoxes And Possibilities
Mobile Marketing Daily, Piyush Shah - Friday, August 14, 2015
Advertisers are trying to stay increasingly relevant; the rise of mobile h ...
- 75% Would Skip Stores that Use Facial Recognition for Marketing
Connected Thinking, Chuck Martin - Wednesday, August 12, 2015
There may be a million or so beacons in the marketplace b ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Why The BBC Should Embrace Its Global iPlayer Audience
MAD London, Jason Mander - Thursday, August 6, 2015
The BBC offers hugely popular shows that people outside the UK a ...
- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality?
SearchBlog, Laurie Sullivan - Tuesday, May 26, 2015
Nearby has become the buzzword for hyperlocal search advertising. What -- a ...
- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...
- Beacons & Moving into the Nitty-Gritty
MobileShopTalk, Chuck Martin - Wednesday, May 20, 2015
It's good to see that discussions around beacons are moving well beyo ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
MobileShopTalk, Chuck Martin - Thursday, May 14, 2015
With mobile, location is king. That is, when it's the right locatio ...
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
RTBlog, Tyler Loechner - Friday, May 8, 2015
Screenvision, a cinema advertising company, this week announced a partnership with mobi ...
- 'NYT' Tailors Story Based On Readers' Location
Around the Net In Media, Gavin O'Malley - Tuesday, May 5, 2015
Taking a page from the ad department, editors at The New Yo ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Jameson Pioneers 3D Social Video For St. Patrick's Day Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 17, 2015
The brand is sending photos to Facebook users who are in ...
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
MobileShopTalk, Chuck Martin - Tuesday, March 17, 2015
The focus on certain mobile commerce technologies sometimes can be used ...
- Deals Ride Along Mall WiFi for Mobile Shoppers
MobileShopTalk, Chuck Martin - Wednesday, March 4, 2015
More ads or deals are coming to mobile mall shoppers, courtesy ...
- IoT, Mobile & Connected Shoppers: Views from MIT
MobileShopTalk, Chuck Martin - Friday, February 27, 2015
One of major obstacles to mobile commerce is less the technology a ...
- Behemoth Beaconing: Groupon, Facebook, Shazam
MobileShopTalk, Chuck Martin - Friday, February 13, 2015
Another indicator of the magnitude and coming impact of beacons is th ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...