Tag results for "geotargeting"
- 75% Would Skip Stores that Use Facial Recognition for MarketingThere may be a million or so beacons in the marketplace b ...
- Agencies See Privacy, Trust As Key IoT IssuesIn almost any in-depth conversation about the Internet of Things with marketer ...
- Why The BBC Should Embrace Its Global iPlayer AudienceThe BBC offers hugely popular shows that people outside the UK a ...
- Big Beacon Revenue to Come from AdvertisingBeacons will be big in the world of the Internet of Thin ...
- Google Launches Eddystone, a New Open Beacon StandardGoogle just gave beaconing around the world a big boost. A n ...
- 59% OK with Trading In-Store Location for DealsFor mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Millennials' Beacon Reach: 38% of Moms, 20% of WomenMillennial moms are poised to be beaconed. Whether or not they reali ...
- Mobile Ad Targeting by Commercial Intent SignalsTargeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve In and around mobile commerce, some things stay the same but thin ...
- Targeting The Mobilized FanSports fans have always been on the leading edge of mobile us ...
- Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality? Nearby has become the buzzword for hyperlocal search advertising. What -- a ...
- The 5 Levels of the Path to PersonalizationTargeting customers along their mobile path to purchase regularly involves various approach ...
- Beacons & Moving into the Nitty-GrittyIt's good to see that discussions around beacons are moving well beyo ...
- 54% of Location-Targeted Mobile Ads Off By More Than Half a MileWith mobile, location is king. That is, when it's the right locatio ...
- Real-Time Audience Targeting, Coming Soon To A Theater Near YouScreenvision, a cinema advertising company, this week announced a partnership with mobi ...
- 'NYT' Tailors Story Based On Readers' LocationTaking a page from the ad department, editors at The New Yo ...
- 37% of Large Retailers to Deploy Beacons This YearMany large and small retailers plan to deploy beacons this year b ...
- Troy-Bilt Touts New Flex System With Targeted TV And DigitalThe campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Jameson Pioneers 3D Social Video For St. Patrick's Day CampaignThe brand is sending photos to Facebook users who are in ...
- Post-Purchasing Commerce As a Tap Away at SXSW PanelThe focus on certain mobile commerce technologies sometimes can be used ...
- Deals Ride Along Mall WiFi for Mobile ShoppersMore ads or deals are coming to mobile mall shoppers, courtesy ...
- IoT, Mobile & Connected Shoppers: Views from MITOne of major obstacles to mobile commerce is less the technology a ...
- Behemoth Beaconing: Groupon, Facebook, ShazamAnother indicator of the magnitude and coming impact of beacons is th ...
- Beaconing at Bonnaroo & the Lessons LearnedAn organization is not likely to find out how their particular custome ...
- Beacons & Meeting Consumer Needs Beacons are so small yet such a big deal. That was o ...
- New Services Offer Location-Based Product Alerts This week brought a number of new location-based mobile marketing services th ...
- Twitter To Offer Postcode Targeting In Time For General ElectionTwitter has announced that with the lead-up to the general election ...
- Beacons & More Deals, Deployments & AnnouncementsTo say there is a lot happening in the world of beaco ...
- On Finding the Hidden Beacon Network at CESTwo sets of beacons were at CES this year, one in ...
- Sky AdSmart Can Now Target PostcodesThe postcode targeting builds on the existing location-based advertising offered by S ...
