Tag results for "geotargeting"
- ZypMedia Brings Programmatic To PoliticsZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Connected Objects vs. Being ConnectedThere are some subtleties around the Internet of Things. One example ...
- Bud Light Launches Smart Fridge to Track Beer SupplyBeer is entering the world of connected objects. Well, at least t ...
- California Attorney General Forces Silicon Valley Startup To Hire Privacy ChiefCementing her reputation as a privacy hawk, California Attorney General Kamala Harr ...
- Connected Object Purchasing - Moving Beyond the ButtonAmong many other things, connected objects will allow consumers to buy thin ...
- Weebly, MapJam Announce Personalized Maps, Optimize GeomarketingMapJam, a San Francisco-based map publishing company, announced a partnership with Weebl ...
- Targeted Advertising in the ShowerWith the Internet of Everything, connected objects will be everywhere, even whe ...
- The Big Numbers in The Internet of ThingsSome of the numbers associated with the Internet of Things are strikin ...
- Beacon Messaging and Moving Beyond Battery LifeBeaconing is maturing. From the consumer's side, there still is the obvio ...
- The Internet of Things By The Percentages One of the main impacts of the Internet of Things is t ...
- The Global March of the Internet of ThingsWith the Internet of Things being such a global phenomenon, no o ...
- Internet of Things Expands: Billions of Connected Devices & Dollars Awareness of the Internet of Things is gaining a bit of tractio ...
- In-Store, Targeted Messaging: Deals Vs. AnnoyanceIn-store mobile messaging can be viewed as a service or as ...
- Consumer Data & Getting IoT Marketing Insights Back to the SmartphoneAll that sensor data being generated in the Internet of Things nee ...
- IoT Messaging & the Awareness Factor Just because someone doesn't see any evidence of the Internet of Thin ...
- Mobile Shopping: 51% Want Location-Based Coupons, 45% Shopping MapAs more shoppers turn to their phones while in stores, they're becomi ...
- Internet of Things Summit: Connecting, Tracking & MarketingConnecting things can be a bit more complex than it may appea ...
- Swirl Gets Patent for Location-Based Targeted Marketing with BeaconsSometimes it pays to be early. This can be especially true wh ...
- The 2 Sides of Marketing in the Internet of ThingsThe IoT gadgets are coming. Whether many consumers will want or b ...
- Shopkick Beacons: 25 Big Retailers, 300 BrandsSensors are the source of a much of the juice of t ...
- Big Beacons: Retailers to Invest $2.5 Billion in IoTWhile not all retailers have bought into the idea of implementing Intern ...
- Trident Gum Taps Startup to Leverage Wearable Data for MarketingAll that data coming from wearables like fitness trackers and smartwatches n ...
- Marketing & Riding the Internet of Things WaveThe Internet of Things (IoT) isn't going to arrive one day wi ...
- 46% of Retailers Move to Beacons; 71% Learning Buying PatternsFor all of the fanfare over the last year about retailers usi ...
- Elle Magazine Taps Beacons for Levi's, Guess, Vince CamutoBeacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Moasis Launches Location-Targeting Platform For Brands, AgenciesMoasis, a location tech company, announced the launch of Moasis for Advertise ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'When it comes to the impact of the Internet of Things ...
- Using Mobile Targeting To Punch Above Your Brand WeightA small natural vitamin startup is leveraging mobile targeting to outsmart b ...
- Beacons: Advertising vs. Data CollectionBeacons are hardly the biggest thing in the Internet of Things b ...
- Busting Myths In Location-based Mobile Advertising: Perceptions, Paradoxes And PossibilitiesAdvertisers are trying to stay increasingly relevant; the rise of mobile h ...
