- Mobile Millennial Shoppers: 61% Looking for Immediate Deals
MobileShopTalk, Chuck Martin - Wednesday, October 21, 2015
It's no secret that mobile shoppers are getting more comfortable using the ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Sky Creates Production Fund To Encourage Adsmart
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
Sky Media, the advertising sales division of Sky, has created a GBP500,0 ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...
- Tapping the Value in Connected Objects
Connected Thinking, Chuck Martin - Wednesday, October 7, 2015
Almost everything is going to be on the Net. Well, not literal ...
- ZypMedia Brings Programmatic To Politics
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- California Attorney General Forces Silicon Valley Startup To Hire Privacy Chief
PolicyBlog, Wendy Davis - Tuesday, October 6, 2015
Cementing her reputation as a privacy hawk, California Attorney General Kamala Harr ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- Weebly, MapJam Announce Personalized Maps, Optimize Geomarketing
Email Marketing Daily, Jess Nelson - Friday, October 2, 2015
MapJam, a San Francisco-based map publishing company, announced a partnership with Weebl ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...
- The Big Numbers in The Internet of Things
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Some of the numbers associated with the Internet of Things are strikin ...
- Beacon Messaging and Moving Beyond Battery Life
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Beaconing is maturing. From the consumer's side, there still is the obvio ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- The Global March of the Internet of Things
Connected Thinking, Chuck Martin - Thursday, September 24, 2015
With the Internet of Things being such a global phenomenon, no o ...
- Internet of Things Expands: Billions of Connected Devices & Dollars
Connected Thinking, Chuck Martin - Wednesday, September 23, 2015
Awareness of the Internet of Things is gaining a bit of tractio ...
- In-Store, Targeted Messaging: Deals Vs. Annoyance
MobileShopTalk, Chuck Martin - Wednesday, September 23, 2015
In-store mobile messaging can be viewed as a service or as ...
- Consumer Data & Getting IoT Marketing Insights Back to the Smartphone
Connected Thinking, Chuck Martin - Thursday, September 17, 2015
All that sensor data being generated in the Internet of Things nee ...
- IoT Messaging & the Awareness Factor
Connected Thinking, Chuck Martin - Wednesday, September 16, 2015
Just because someone doesn't see any evidence of the Internet of Thin ...
- Mobile Shopping: 51% Want Location-Based Coupons, 45% Shopping Map
MobileShopTalk, Chuck Martin - Tuesday, September 15, 2015
As more shoppers turn to their phones while in stores, they're becomi ...
- Internet of Things Summit: Connecting, Tracking & Marketing
Connected Thinking, Chuck Martin - Friday, September 11, 2015
Connecting things can be a bit more complex than it may appea ...
- Swirl Gets Patent for Location-Based Targeted Marketing with Beacons
Connected Thinking, Chuck Martin - Thursday, September 10, 2015
Sometimes it pays to be early. This can be especially true wh ...
- The 2 Sides of Marketing in the Internet of Things
Connected Thinking, Chuck Martin - Tuesday, September 8, 2015
The IoT gadgets are coming. Whether many consumers will want or b ...
- Shopkick Beacons: 25 Big Retailers, 300 Brands
Connected Thinking, Chuck Martin - Thursday, September 3, 2015
Sensors are the source of a much of the juice of t ...
- Big Beacons: Retailers to Invest $2.5 Billion in IoT
Connected Thinking, Chuck Martin - Wednesday, September 2, 2015
While not all retailers have bought into the idea of implementing Intern ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Marketing & Riding the Internet of Things Wave
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
The Internet of Things (IoT) isn't going to arrive one day wi ...
- 46% of Retailers Move to Beacons; 71% Learning Buying Patterns
Connected Thinking, Chuck Martin - Friday, August 28, 2015
For all of the fanfare over the last year about retailers usi ...