- Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
GeoMarketing reports that with about 75% of small to medium-sized businesses th ...
- Mobile Strategy Takes Center Stage In 2016 Race
Red, White & Blog, Philip Rosenstein - Thursday, February 11, 2016
As far as reaching voters online, mobile trumps desktop, in addition ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- The Top 5 Mobile Marketing Trends for Political Ads
Marketing: Politics, Fred Joseph - Friday, February 5, 2016
Many believe that digital marketing during the 2012 election led to Obama ...
- Mobile Influence On Store Sales Tops $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, February 3, 2016
Even as more online sales happen through mobile phones, the major impa ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- In-Store Screens Read Faces To Deliver Targeted Content
Content Marketing Insider, Thom Forbes - Friday, January 22, 2016
Imagine if - based solely on what the camera on the scre ...
- Vending Machine Of The IoT: Touch Screen, Facial Recognition, Targeting Advertising
Connected Thinking, Chuck Martin - Wednesday, January 20, 2016
Vending machines are joining The Internet of Things. And these are hard ...
- Digitizing The Physical World: Beacons To Refrigerators
Connected Thinking, Chuck Martin - Tuesday, January 19, 2016
The Internet of Things is partly about digitizing the physical world. The ...
- Mobile Shopping Future At NRF: Tap For A Salesperson, Scan Anywhere On Packaging
MobileShopTalk, Chuck Martin - Wednesday, January 20, 2016
Using mobile devices for in-store shopping activities are about to be crank ...
- Real-Time Geographic Targeting Boosts Customer Feedback
Email Marketing Daily, Jess Nelson - Friday, January 15, 2016
Email is the most popular channel for soliciting customer feedback, but respon ...
- Yieldbot Becomes Profitable, Focuses On Mobile Location Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2016
First-party data from search or social and Web properties that tell bran ...
- Finding New Audiences For Marketers WIll Involve Mobile Prospecting
RTBlog, Tobi Elkin - Monday, January 4, 2016
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstiller ...
- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- Outfront Planning Addressable Outdoor Ad Network
Publishers Daily, Erik Sass - Monday, December 21, 2015
Outfront Media, previously known as CBS Outdoor, plans to roll out ...
- NYT Public Editor Tackles 'Personalized' News
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, December 17, 2015
New York Times public editor Margaret Sullivan addresses concerns raised the paper ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Beacons and Smart Homes: It's All About the Value
Connected Thinking, Chuck Martin - Friday, December 4, 2015
While technology around The Internet of Things proliferates, consumers seem to ...
- Apple Patent Application Shows How to Use Beacons to Track iPhones for Advertisers
Around the Net in IoT, Chuck Martin - Thursday, December 3, 2015
Apple has applied for a patent covering its iBeacon system, the poorly understo ...
- Lightbulb Lessons in The Internet of Things: Promise Vs. Reality
Connected Thinking, Chuck Martin - Monday, November 30, 2015
A lightbulb in my house burned out over the weekend. That wou ...
- No 'Creepy' Targeting Allowed Says Snapchat's Spiegel
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
One hundred million people use Snapchat every day, and advertisers want more acce ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- Beacons Send Shoppers to Stores, Wi-Fi Serves Ads Once There
Connected Thinking, Chuck Martin - Thursday, November 12, 2015
Activities between beacons and Wi-Fi continue to one-up each other. Just ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...
- Airport Beacons Coming: 61% at Check-in, 57% Boarding, 40% Bag Claim
Connected Thinking, Chuck Martin - Friday, October 30, 2015
Airline travelers may be among the first to see the Internet ...
- The Wilson X Connected Basketball: Managing the Net of Data
Connected Thinking, Chuck Martin - Tuesday, October 20, 2015
Much of the value of objects connected to the Internet is ...