Tag results for "geotargeting"
- FTC Fines InMobi $950,000 For Collecting Location Data From ChildrenMobile ad company InMobi illegally collected location data from "hundreds of million ...
- IBM Finally Reveals Why It Bought The Weather Company People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Personalise, Segment And Geotarget To Avoid Poor ROI In EmailEmail isn't dying. It's inexpensive, easy to use, and has endless potentia ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For MessagingIndoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians Consumers walking on busy streets in major cities are likely being beacone ...
- The "Trump Effect" On Political AdvertisingSkeptics suggest Trump's enormous use of earned (free) media has obviated politic ...
- Madison Avenue, Meet Pepper The RobotMarketing messaging via robots is on the way, even if the substan ...
- Personalization Drives Product Sales; Companies Invest ElsewhereOne of the big promises of mobile has been personalization. Highly releva ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile PresenceBeacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Why Use CRM Data In Programmatic Media Campaigns?Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Beacons Reach Beyond Retail To Banking, Horse Racing, SearchWhile still the potential darling of retailers, beacons are moving way o ...
- Beacons Double This Year, On Way To 400 Million In MarketWhile there will be billions of Internet-connected consumer things ranging from wearabl ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store VisitBeacons were always good at being able to trigger a message ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time AdsThe Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Keeping Up With Privacy Concerns In Online AdvertisingIn a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of ThingsJust about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps InAsk any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The AnteBeacons are growing up. After Apple pretty much owned the beacon marketplac ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- Beacons Man Up For The Internet Of Things Beacon business is getting bigger. When beacons first started out a whi ...
- IndoorAtlas, Yahoo Team Geomagnetic Building Mapping In JapanIndoorAtlas, an indoor positioning company that specializes in geomagnetic mapping and trackin ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices RuleWhile many Internet-connected wearable devices are hitting the market well into t ...
- Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs GeoMarketing reports that with about 75% of small to medium-sized businesses th ...
- Mobile Strategy Takes Center Stage In 2016 RaceAs far as reaching voters online, mobile trumps desktop, in addition ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 MinutesBeacons are driving mobile coupons and redemption rates are on the ris ...
- The Top 5 Mobile Marketing Trends for Political AdsMany believe that digital marketing during the 2012 election led to Obama ...
- Mobile Influence On Store Sales Tops $1 TrillionEven as more online sales happen through mobile phones, the major impa ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales TerminalsBeacons may be the most pervasive connected devices that consumers experience ...
