- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
Real-Time Daily, Tobi Elkin - Wednesday, July 27, 2016
Ad-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- UberMedia Launches New Tool To Enhance Geo-Targeting
Real-Time Daily, Philip Rosenstein - Friday, July 15, 2016
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
AI & IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Smart Lights In Stores Match Shoppers With Products
AI & IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- In Flip-Flop, Facebook Denies Suggesting Friends Based On Location
PolicyBlog, Wendy Davis - Tuesday, June 28, 2016
Yesterday, Facebook said it drew on location information when suggesting friends. Toda ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- FTC Fines InMobi $950,000 For Collecting Location Data From Children
Daily Online Examiner, Wendy Davis - Wednesday, June 22, 2016
Mobile ad company InMobi illegally collected location data from "hundreds of million ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Personalise, Segment And Geotarget To Avoid Poor ROI In Email
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 13, 2016
Email isn't dying. It's inexpensive, easy to use, and has endless potentia ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- The "Trump Effect" On Political Advertising
Marketing: Politics, Mark Lieberman - Friday, June 10, 2016
Skeptics suggest Trump's enormous use of earned (free) media has obviated politic ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Beacons Reach Beyond Retail To Banking, Horse Racing, Search
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
While still the potential darling of retailers, beacons are moving way o ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...