Tag results for "geotargeting"
- RadiumOne Launches Smart Links To Customize Customer JourneyRadiumOne announced on Monday the release of Smart Links, a product th ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%The launch of Rocket Fuel Institute was coupled with a first relea ...
- Uber Can Now Be Added To Email Marketing CampaignsUber announced a partnership with New York-based startup Yext on Thursday th ...
- Varick Media Management Partners With Drawbridge On Cross-Device PlatformProgrammatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Location Tracking Growing Up, Brands Looking Beyond BeaconsLocation tracking in the Internet of Things is heating up as ...
- Mobile Moves IPS Up The Shiny Object Tech LadderLocation services continue to grow in popularity, and with it the deployme ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects UnderwayWhile brands and marketers grapple with how to deal with an I ...
- Outbrain Partners With Bombora On B2B Intent Data For Content MarketingContent discovery platform Outbrain announced a partnership with Bombora, a provider ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016In the 2016 cycle, political marketers are building on the data trov ...
- AdTech Firm Ogury Raises $15 Million Series B Led By Idinvest PartnersLondon ad tech firm Ogury has raised $15 million in a Seri ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray KingmanAudience targeting across screens and devices is essential to marketers. It's al ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting CapabilitiesTubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...
- Zombies In Adland: Groundbreaking Snapchat Campaign For ActivisionThe campaign, created by 72andSunny, centers on a zombie geofilter rollout th ...
- Beacons Inside: Sensors Become Part Of In-Store DisplaysAs beacons evolve, so too does the way marketers use them. On ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The StoreMany more beacons will be felt, even if not necessarily seen. Beaco ...
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive RiseProgrammatic firm Simpli.fi, announced Tuesday that it delivered over 50% of i ...
- Every Customer Journey Starts With AwarenessWriting on the Turn blog, Matt Westover, the company's vice president ...
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized AdsAd-tech firm GumGum on Wednesday announced the launch of AdBuilder, an onli ...
- YP Announces New 'Audience Cartography' Platform For Targeting And AttributionYP announced the release of its new location data visualization methodology, Audien ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A MonthBeacons are helping shoppers find what they want. The beacons installed ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To AsiaKorea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- UberMedia Launches New Tool To Enhance Geo-TargetingThe cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have ThemConsumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location TargetingAs retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Smart Lights In Stores Match Shoppers With ProductsIntelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already BeaconedShoppers are warming to beacons and virtual reality. The majority of consume ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current MoodThe Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing The Internet of Things comprises many, many things that are smart. Th ...
- In Flip-Flop, Facebook Denies Suggesting Friends Based On LocationYesterday, Facebook said it drew on location information when suggesting friends. Toda ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
