- Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in t ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- BMW Remotely Locks Thief Inside Car
Connected Thinking, Chuck Martin - Sunday, December 11, 2016
One of the promises of connected or smart cars is that drivi ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Targeted In-Car Marketing Starts In The Back Seat
Connected Thinking, Chuck Martin - Wednesday, November 23, 2016
Well before advertising enters the solo driverless car, it will spread ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Ad Tech Sharpens Approaches To Data Targeting
RTBlog, Philip Rosenstein - Friday, October 21, 2016
Ad tech iterates, at times, on a seemingly yearly or even month ...
- Digital Video Advertising's Perception Gap
VidBlog, P.J. Bednarski - Tuesday, October 18, 2016
Digital video does as good a job selling as it does buildi ...
- Advocates Want FCC To Strengthen Proposed Broadband Privacy Rules
PolicyBlog, Wendy Davis - Friday, October 14, 2016
The ad industry may be pushing back against the FCC's revised propos ...
- RadiumOne Launches Smart Links To Customize Customer Journey
Real-Time Daily, Philip Rosenstein - Monday, October 10, 2016
RadiumOne announced on Monday the release of Smart Links, a product th ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%
Real-Time Daily, Philip Rosenstein - Wednesday, October 5, 2016
The launch of Rocket Fuel Institute was coupled with a first relea ...
- Uber Can Now Be Added To Email Marketing Campaigns
Email Marketing Daily, Jess Nelson - Friday, September 30, 2016
Uber announced a partnership with New York-based startup Yext on Thursday th ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Mobile Moves IPS Up The Shiny Object Tech Ladder
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2016
Location services continue to grow in popularity, and with it the deployme ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an I ...
- Outbrain Partners With Bombora On B2B Intent Data For Content Marketing
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Content discovery platform Outbrain announced a partnership with Bombora, a provider ...
- Rocket Fuel's Randy Wootton Sounds Off On Digital Marketing In Election 2016
Red, White & Blog, Philip Rosenstein - Tuesday, September 13, 2016
In the 2016 cycle, political marketers are building on the data trov ...
- AdTech Firm Ogury Raises $15 Million Series B Led By Idinvest Partners
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 7, 2016
London ad tech firm Ogury has raised $15 million in a Seri ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- TubeMogul Partners With Factual To Improve Location-Based Mobile Audience Targeting Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
TubeMogul on Tuesday leader announced a partnership with Factual, a mobile locati ...
- Zombies In Adland: Groundbreaking Snapchat Campaign For Activision
MAD, Larissa Faw - Friday, August 19, 2016
The campaign, created by 72andSunny, centers on a zombie geofilter rollout th ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
Real-Time Daily, Philip Rosenstein - Tuesday, August 9, 2016
Programmatic firm Simpli.fi, announced Tuesday that it delivered over 50% of i ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...