- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- DataXu, Placed Connect In-Store Consumers And Targeted TV
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
DataXu and Placed, a provider of location-based attribution services, on Thursday sa ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Half Of Consumers Frustrated By Irrelevant Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, April 21, 2017
Half of consumers feel frustrated about receiving marketing information over the Intern ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Sky And Virgin Media Close To Adsmart Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, April 18, 2017
Sky and Virgin Media are close to an advertising partnership which "T ...
- Snap To Launch Location-Based Ad Product
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 12, 2017
Snap plans to launch a location-based ad targeting product. The fledgling publ ...
- Company Settles Probe Over Geotargeted Anti-Abortion Ads
PolicyBlog, Wendy Davis - Thursday, April 6, 2017
Copley Advertising sends anti-abortion ads to the smartphones of "abortion-minded women" w ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
RTBlog, Tobi Elkin - Wednesday, April 5, 2017
New location-targeting guidelines issued by the Media Rating Council will help locati ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- Pro-Trump Group Plans Digital, TV Ad Blitz
Around the Net in Video, P.J. Bednarski - Thursday, March 30, 2017
Making America Great will spend $1 million on TV ads and $300,0 ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
RTBlog, Tobi Elkin - Tuesday, March 28, 2017
Facebook's addition of a new feature to its popular Messenger app wi ...
- Factual Aims For Scale, Partners With Adobe, Oracle
Real-Time Daily, Philip Rosenstein - Thursday, March 16, 2017
Factual, a location data ad-tech company, announced on Thursday integrations with ad-te ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time Steroids
EuroMail, Sean Hargrave - Friday, March 10, 2017
Half of email marketers are planning to add dynamic targeting to the ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Trillium Software Launches Trillium Precise To Enhance Customer Data
Real-Time Daily, Philip Rosenstein - Wednesday, March 1, 2017
Trillium Software, a data solutions provider, announced on Wednesday the release ...
- AOL Brings In Adsquare Data For Gelocation Targeting
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
This deal, announced at the start of Mobile World Congress, will conne ...
- Google Patent On Location Labels Uses Unique Data To Pinpoint Position
SearchBlog, Laurie Sullivan - Tuesday, February 21, 2017
Google engineers have developed a labeling technique that enables the technology ...
- Look For Contextual Signals To Implement 'Moment Marketing'
RTBlog, Tobi Elkin - Monday, February 20, 2017
So what does all the talk about "moment marketing" mean? Just a ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals
Real-Time Daily, Philip Rosenstein - Thursday, January 26, 2017
Captivate, a location-based digital video network, and Placed, Inc., have formed ...
- More Smart Sensors Coming In Consumer Electronics, Cars
Connected Thinking, Chuck Martin - Thursday, January 19, 2017
One of the fundamental components of the Internet of Things are sensor ...
- Sensors, Connected Things Moving Into Retail
Connected Thinking, Chuck Martin - Wednesday, January 18, 2017
The Internet of Things is moving into retail. Yesterday I wrote he ...
- Uber Launches Movement Maps In Email, Boosts Engagement
Email Marketing Daily, Jess Nelson - Monday, January 16, 2017
Uber released Uber Movement last week, granting third parties the ability ...