Tag results for "geotargeting"
- Location-Targeting Guidelines Will Bring More Discipline To Mobile MarketingNew location-targeting guidelines issued by the Media Rating Council will help locati ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to bett ...
- Pro-Trump Group Plans Digital, TV Ad BlitzMaking America Great will spend $1 million on TV ads and $300,0 ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost CustomersMarketers have forever been looking for better ways to target shoppers. A ...
- What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?Facebook's addition of a new feature to its popular Messenger app wi ...
- Factual Aims For Scale, Partners With Adobe, OracleFactual, a location data ad-tech company, announced on Thursday integrations with ad-te ...
- Dynamic Targeting Is Coming And It's Personalisation On Real-Time SteroidsHalf of email marketers are planning to add dynamic targeting to the ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Trillium Software Launches Trillium Precise To Enhance Customer DataTrillium Software, a data solutions provider, announced on Wednesday the release ...
- AOL Brings In Adsquare Data For Gelocation Targeting This deal, announced at the start of Mobile World Congress, will conne ...
- Google Patent On Location Labels Uses Unique Data To Pinpoint PositionGoogle engineers have developed a labeling technique that enables the technology ...
- Look For Contextual Signals To Implement 'Moment Marketing'So what does all the talk about "moment marketing" mean? Just a ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants IgnoreAlong with connected cars comes in-car entertainment. More and better screens ...
- Captivate, Placed Join Forces To Create New KPIs To Target Working ProfessionalsCaptivate, a location-based digital video network, and Placed, Inc., have formed ...
- More Smart Sensors Coming In Consumer Electronics, CarsOne of the fundamental components of the Internet of Things are sensor ...
- Sensors, Connected Things Moving Into RetailThe Internet of Things is moving into retail. Yesterday I wrote he ...
- Uber Launches Movement Maps In Email, Boosts EngagementUber released Uber Movement last week, granting third parties the ability ...
- Indoor Location Moving Up The IoT Value ChainIn true IoT fashion, even smartphones will be getting smarter in t ...
- New Bluetooth Alliance Looks To Boost Indoor Location TargetingBeaconing is getting a boost. The small transmitters that can activate certa ...
- BMW Remotely Locks Thief Inside CarOne of the promises of connected or smart cars is that drivi ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Targeted In-Car Marketing Starts In The Back SeatWell before advertising enters the solo driverless car, it will spread ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOHVistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare CarsMuch of the focus of connected cars or autonomous driving is ...
- Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting FeatureSimpli.fi, a provider of localized programmatic services, launched Event Targeting, a tempor ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location IntelligenceDrawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Ad Tech Sharpens Approaches To Data TargetingAd tech iterates, at times, on a seemingly yearly or even month ...
- Digital Video Advertising's Perception GapDigital video does as good a job selling as it does buildi ...
- Advocates Want FCC To Strengthen Proposed Broadband Privacy RulesThe ad industry may be pushing back against the FCC's revised propos ...
