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Snap To Launch Location-Based Ad Product

Snap plans to launch a location-based ad targeting product. The fledgling public company said marketers will be able to use Snap to Store to measure whether their ad campaigns on the Snapchat app actually send consumers to specific locations, according to a report in the Wall Street Journal. Snap has been testing the product since last year with a few marketers but it plans to launch the product more widely with marketers in the retail, quick service restaurant, movie, and auto categories. It also plans to offer marketers running ad campaigns on Snapchat data that will show how their campaigns performed and whether consumers reached certain locations. 

Read the whole story at Wall Street Journal »

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