- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Los Angeles Sues Weather Company App Over Geolocation Tracking
Digital News Daily, Wendy Davis - Friday, January 4, 2019
The Weather Company's app dupes users by collecting their precise geolocation da ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Consumers Worry About Smart Speakers Listening To Their Conversations
Connected Thinking, Chuck Martin - Sunday, December 9, 2018
Privacy concerns are part of the smart speaker shopping process, with consume ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Burger King Looks To 'Detour' Folks On Way To McD's
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2018
The QSR's latest stunt employs its newly upgraded app, geofencing and ...
- How America Really Shops For The Holidays
Marketing Insider, Alexandra Saraniti - Wednesday, November 28, 2018
When it comes to targeting consumers, just like our beloved family member ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- PetSmart Charities Uses Mobile Location Technology To Drive Adoptions
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2018
GroundTruth is able to reach potential pet adopters on their mobile devic ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- CNN Publishes Home Page Version For Hurricane Areas
Publishers Daily, Sara Guaglione - Friday, October 12, 2018
A faster-loading version of the home page, free of graphics and image ...
- Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...
- Search Data Identifies When A Company Might Relocate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 30, 2018
Developers at the Economic Development Authority in Western Nevada have developed ...
- Pernod Ricard Drives Sales Through Airport Mobile Campaign
Around the Net In MAD London, Sean Hargrave - Monday, April 23, 2018
There's an interesting case study in Mobile Marketing concerning how Pernod Rica ...
- L.L. Bean To Continually Track Clothing After Purchase
Connected Thinking, Chuck Martin - Friday, February 9, 2018
Tracking consumers through sensors in clothing may now become a reality, ...
- Location Of Things Market Growing To $71 Billion
Connected Thinking, Chuck Martin - Thursday, December 28, 2017
A major aspect of the Internet of Things is the increasing abili ...
- The Supreme Court Takes Up Location Tracking
Digital News Daily, Jess Nelson - Tuesday, November 21, 2017
The United States Supreme Court will hear arguments at the end ...
- Samsung Intros 'Connect Tag' To Keep Track Of People And Things
Connected Thinking, Chuck Martin - Monday, October 16, 2017
Tracking things is moving to a new level. Using IoT technology ...
- Royal Caribbean 5,500-Passenger Cruise Ship Adds High Tech; Robots Make Drinks
Connected Thinking, Chuck Martin - Friday, October 13, 2017
The Internet of Things continues to set sail on the high sea ...
- Judge Sides Against Google In Battle Over AdWords Discount, Geotargeting
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
In a blow to Google, a federal judge has ruled that t ...
- Don't Have Access To AI? Ask For Zip Codes
Email Marketing Daily, Jess Nelson - Tuesday, October 3, 2017
Warner Music Group utilizes geotargeting to alert fans when their favorite artis ...
- American Airlines Targets Londoners' Mobiles Via Black Cabs
Around the Net In MAD London, Sean Hargrave - Monday, September 25, 2017
American Airlines and MediaCom have partnered for what "Campaign" is calling t ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Where In The World Is Your Digital Consumer?
RTBlog, Philip Rosenstein - Monday, August 28, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-ti ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store Traffic
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
What can marketers do when creative store displays no longer bring ...
- 126,000 Wine Bottles 'Connected' For Campaign
Connected Thinking, Chuck Martin - Tuesday, July 25, 2017
Wine bottles are getting connected. A Spanish winemaker has launched a nation ...
- Advertisers Challenged In Using Location Data
Connected Thinking, Chuck Martin - Wednesday, July 19, 2017
One of the major promises of the Internet of Things has ...