- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Why Can't Panera Find David Mihalek?
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
The SVP of Digital Strategy & Innovative Solutions at Universal McCann sa ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofen ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
"We had intended to remove location data from the fields sent ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available throu ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
MediaDailyNews, Joe Mandese - Thursday, March 21, 2019
USIM has developed a new proprietary method that enables retail marketers ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- 59% Receptive To Mobile Ads While Watching TV, 51% While In Bed
Connected Thinking, Chuck Martin - Sunday, January 20, 2019
How open consumers are to mobile advertising varies, depending on what they' ...
- A Guide To Geo-Targeting Your Email List In Mailchimp
Around the Net in Email, Ray Schultz - Friday, January 18, 2019
Marketers sometimes want to send emails only to people in certain geograph ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Los Angeles Sues Weather Company App Over Geolocation Tracking
Digital News Daily, Wendy Davis - Friday, January 4, 2019
The Weather Company's app dupes users by collecting their precise geolocation da ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Consumers Worry About Smart Speakers Listening To Their Conversations
Connected Thinking, Chuck Martin - Sunday, December 9, 2018
Privacy concerns are part of the smart speaker shopping process, with consume ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- Burger King Looks To 'Detour' Folks On Way To McD's
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2018
The QSR's latest stunt employs its newly upgraded app, geofencing and ...
- How America Really Shops For The Holidays
Marketing Insider, Alexandra Saraniti - Wednesday, November 28, 2018
When it comes to targeting consumers, just like our beloved family member ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- PetSmart Charities Uses Mobile Location Technology To Drive Adoptions
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2018
GroundTruth is able to reach potential pet adopters on their mobile devic ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets
Digital News Daily, Laurie Sullivan - Thursday, October 18, 2018
BIA Advisory Services' report suggests that businesses with 500 or more employe ...
- CNN Publishes Home Page Version For Hurricane Areas
Publishers Daily, Sara Guaglione - Friday, October 12, 2018
A faster-loading version of the home page, free of graphics and image ...
- Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...