GasBuddy Finds Personalization Puts Gears In Drive

  • June 27, 2019

The Challenge

Use first-party data to engage and retain users of GasBuddy's mobile app, which allows them to find the best gas prices in their area and save on every gallon of gas they pump.

The Execution

The brand uses personalization, affiliate marketing, location data and other channels.

It offers a …

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