- Campaign, Friday, September 12, 2014 6:42 AM
From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by the first two letters of an area's postcodes, building on the existing location-based targeting offered by
Sky AdSmart. The system will also enable advertisers to use their own customer data to help reach preferred audiences. This will let advertisers create their own bespoke customer segments, in addition
to the choice of 90 customer attributes already offered by Sky AdSmart.
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