MediaMath + Adroit = Dynamic Ad Targeting

  • April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adroit Interactive, and said it would integrate Adroit's systems for dynamically targeting ads geographically, behaviorally or demographically for advertisers and publishers. The companies said Adroit's technology, "customizes display ads in real time from multiple creative elements and can adjust details of banners on-the-fly based on factors like geographic location, publisher Web site and an ad's past performance."
1 comment about "MediaMath + Adroit = Dynamic Ad Targeting".
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  1. Norm Page from Grapeshot, April 16, 2010 at 11:48 a.m.

    Nice move, I like it!

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