- Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
Google's decision to make traditional TV advertising inventory available to buy ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Some brands are seeing a much higher share of Google Shopping traff ...
- Can Google Answer TV Advertisers' Real Needs?
TV Watch, Wayne Friedman - Tuesday, April 25, 2017
Will inventory from the big TV networks -- broadcast and cable ...
- How Google Cashes In On The Space Below The Search Bar
Around the Net in Real-Time, Tobi Elkin - Monday, April 24, 2017
As Google prepares to report on earnings this week, the New Yo ...
- Google Display Ads Get Smarter
MediaDailyNews, Laurie Sullivan - Friday, April 21, 2017
For Smart display campaigns, advertisers add pre-set headlines, descriptions, logos and imag ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2017
The Hitwise data suggests that high-income households are more likely to sear ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is th ...
- Why Media Companies Are Pulling Back On The NewFronts
Around the Net in Real-Time, Tobi Elkin - Friday, April 21, 2017
Have the NewFronts, which were created in 2012 as digital advertising's respon ...
- Murdoch Versus YouTube And Facebook -- It's So On!
London Blog, Sean Hargrave - Friday, April 21, 2017
What a coincidence -- the onslaught by News Corp against Google a ...
- Blocking Poor Web Ad Experiences: What's In It For Google?
RTBlog, Tobi Elkin - Friday, April 21, 2017
Google is considering launching a filter on the mobile and desktop versio ...
- Google Home Solves Major Flaw For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Google on Thursday said it will provide the ability for up ...
- EU Takes Note Of Google Ad Blocker
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, April 20, 2017
European antitrust official Margrethe Vestager tweeted today that the EU plans ...
- Google Home Can Now Recognize Different Voices
Around the Net in IoT, Gavin O'Malley - Thursday, April 20, 2017
Google says its Home smart speaker can now distinguish between different voice ...
- Google Plans Ad-Blocking Feature In Chrome Browser
Around the Net in Real-Time, Tobi Elkin - Thursday, April 20, 2017
Google is looking to release a new ad-blocking feature in the mobi ...
- Consumers Trust Apple, Amazon Over Google, Microsoft For Voice Payments
Connected Thinking, Chuck Martin - Wednesday, April 19, 2017
Voice assistants are gaining consumer trust for making payments. While most consume ...
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
Nielsen wants to remind digital marketers about its growing relationship with Goog ...
- Google Reportedly Prepping Ad Blocker
MediaDailyNews, Laurie Sullivan - Wednesday, April 19, 2017
The ad-blocking feature could switch on by default and filter out a ...
- Amazon: Mistakes Brands Make
SearchBlog, Laurie Sullivan - Thursday, April 20, 2017
Marketers from major brands typically think their brand power will drive sal ...
- Google Wallet Addition To Gmail Shows Email's Potential
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, April 19, 2017
Marketing Land believes the integration of Google Wallet in to Gmail ...
- David Attenborough Is Your New Wildlife Guide On Google Earth
Around the Net In MAD London, Sean Hargrave - Wednesday, April 19, 2017
The new version of Google Earth allows users to be guided arou ...
- Google Gets Paid Through Knowledge Graph
SearchBlog, Laurie Sullivan - Wednesday, April 19, 2017
The search engine able to provide the best answer to an individu ...
- Don't Be Evil -- Revisited
Online Spin, Gord Hotchkiss - Tuesday, April 18, 2017
I have to confess, I was actually a fan of Google's "Don ...
- Consumers Still Prefer Google, But Siri Has Her Fans
Performance Marketing Insider, Aaron Baar - Tuesday, April 18, 2017
Google's biggest competition isn't other search engines like Yahoo (1% on mobil ...
- Google Reaches Android Antitrust Settlement In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
The financial loss of non-exclusivity will be more difficult to bear compar ...
- Google Accused Of Misrepresenting Fake Content Clean-Up
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2017
Search expert Mike Blumenthal says Google is not doing enough to cle ...
- Google Extends WebVR To Most Smartphones; Agency Exec Lauds New Voice 'Experiments'
AI & IoT Daily, Chase Martin - Thursday, April 13, 2017
Web-based virtual reality can now be experienced on almost any smartphone, than ...
- Google Buys Land Under Sports Page Bar & Grill
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 14, 2017
The startup team at Google is said to have celebrated their success ...
- Report: AI Interfaces Are Disrupting Traditional Media Channels
RTBlog, Tobi Elkin - Friday, April 14, 2017
The IPG Media Lab takes a look at the emerging technologies a ...