- Test Drive: Why Aren't All Vehicles Offered As Plug-in Hybrids?
Drive Time, Tanya Gazdik - Monday, May 15, 2023
If more consumers had a chance to experience a plug-in hybrid electr ...
- Kia America Returns To Electrify Expo, Launches Video Series
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
Kia is also launching a video series teaching consumers about common ...
- Electric Vehicle Popularity Slows, Per JD Power
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 9, 2023
More Americans are reporting disinterest in buying an electric vehicle, according ...
- BMW Returns As Cannes Film Festival Sponsor
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
BMW's electrified fleet will whisk guests through Cannes traffic in almost comple ...
- Freedom Solar Powers Clean Urban Streets
MAD, Fern Siegel - Monday, May 1, 2023
The Solar-Umba 4000, a 7-foot solar-powered electric industrial vacuum, activated in Austi ...
- Test Drive: Chevy Bolt EUV With Super Cruise Offers Value
Drive Time, Tanya Gazdik - Monday, April 24, 2023
The Chevy Bolt is one of only a handful of vehicles th ...
- Happy Earth Day! Brands Including BMW, Uniqlo Promote Eco-Friendly Efforts
Marketing Daily, Tanya Gazdik - Saturday, April 22, 2023
BMW is partnering with Scenic America to plant 25 trees for eve ...
- Cannabis Shoe Launches Just In Time For 4/20
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 20, 2023
Weedo, which claims to be the first shoe made with cannabis, ...
- Electric Vehicle Tax Credits Confusing To Consumers
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 20, 2023
Just 11 electric vehicles from only four automakers -- Tesla, General Motpr ...
- Fridays For Future Reminds World That 'Earth Is No Toy'
MAD, Fern Siegel - Thursday, April 20, 2023
The campaign's print work will be displayed via wild postings in t ...
- First Electrified Corvette Sells For $1M
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 19, 2023
The first electric Corvette sold at auction for $1.1 million to c ...
- Ford One-Ups General Motors In World's EV Capital
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
Ford expects EVs to be half of its global vehicle sales volu ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Science Moms Promote Clean Energy
Out to Launch, Fern Siegel - Friday, April 14, 2023
The organization educates parents on dirty energy and empowers them to impleme ...
- Automakers Evaluate Biden-Harris Pollution Proposals
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 13, 2023
The proposed standards would require a transition to electric vehicles even fast ...
- Comedian Retta Promotes 'Paper-Based Lifestyle'
MAD, Fern Siegel - Wednesday, April 12, 2023
That's the impetus for "Go Papertarian," a new campaign from The Pap ...
- VinFast Chooses New Global Marketing Director, Brings Surf/Snow 'California Double' To Life
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2023
Denise Thi, formerly chairwoman of Isobar, has been named the automaker's n ...
- Volkswagen Expands Battery Recycling Collaboration
Marketing Daily, Tanya Gazdik - Friday, April 7, 2023
The program, which begins with a soft launch at the VW boo ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
CPG Insider, Steve Ellwanger - Friday, March 24, 2023
Influencers have the single biggest impact on peoples' green choices, according ...
- Beverage Org Will Modify Plastic Recycling Ad Claims Following NARB Challenge
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 20, 2023
NARB determined that several ad claims overstated "the extent to which plast ...
- H&M Partners With ThredUp For Resale Service
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 15, 2023
H&M is partnering with ThredUp to launch H&M Pre-Loved, its first resa ...
- USPS Selects Ford To Electrify Federal Fleet
Marketing Daily, Tanya Gazdik - Wednesday, March 1, 2023
The United States Postal Service's total investment in vehicles is expected ...
- Toyota Helps Consumers Find EV Incentives
Marketing Daily, Tanya Gazdik - Wednesday, March 1, 2023
Toyota customers will be presented with potential incentives of the available 47 ...
- Eco-Friendly Claims Friendlier To Bottom Line? Study Says Yes
CPG Insider, Steve Ellwanger - Friday, February 10, 2023
CPG firms that made environmental, social or governance claims averaged cumulative sal ...
- General Motors, Netflix Open-Ended Partnership Includes Super Bowl
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2023
The partnership represents the way GM is "looking at doing our marketi ...
- Nissan Ariya Prepares For Pole-to-Pole Expedition
Marketing Daily, Tanya Gazdik - Monday, January 23, 2023
A modified Nissan Ariya e-4ORCE, due to be unveiled in February, wi ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- Fashion Industry Looks For Green Solutions
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 29, 2022
Despite the continued popularity of fast-fashion brand Shein, there were were ...
- Test Drive: Kia EV6 GT Packed With Power
Drive Time, Tanya Gazdik - Monday, December 19, 2022
Although it has a limited production, Kia is advertising the EV6 ...