• by Tanya Gazdik , August 23, 2023

Toyota Motor North America will support Jane Goodall’s Roots & Shoots youth program in alignment with the automaker’s sustainability goals.

Since 1991, Roots & Shoots, a core program of the Jane Goodall Institute, has fostered millions of inspiring changemakers and exists in all 50 states and over 65 countries worldwide.

The organization has previously partnered with Skype in the Classroom, Google, the United Nations, Lady Gaga’s Born this Way Foundation and Nat Geo Education.

The partnership will focus on growing engagement in local communities around several of Toyota’s manufacturing plants and promote the rollout of Roots & Shoots youth projects and celebrations regionally in the United States. 

Toyota’s commitment includes a $100,000 grant to be used over 2023-2024 to help catalyze Roots & Shoots youth community-service projects and conduct four events -- several with Toyota team members -- all with the goal of preserving and restoring wildlife habitat and inspiring action on behalf of the natural world.

This work represents broader efforts by Toyota as part of its Environmental Challenge 2050, which includes a set of global challenges that seek to go beyond eliminating negative environmental impacts to create positive value for the planet and society.

Previously, Toyota Motor Manufacturing Canada partnered with the Jane Goodall Institute of Canada on Roots & Shoots youth activations in the region around its Cambridge Ontario assembly plant, inspiring similar collaboration in the United States.