- Fashion Industry Looks For Green Solutions
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 29, 2022
Despite the continued popularity of fast-fashion brand Shein, there were were ...
- Test Drive: Kia EV6 GT Packed With Power
Drive Time, Tanya Gazdik - Monday, December 19, 2022
Although it has a limited production, Kia is advertising the EV6 ...
- Kroger Begins Selling Carbon-Neutral Eggs
Marketing Daily, Tanya Gazdik - Friday, December 23, 2022
The Simple Truth organic brand packaging includes a QR code so consume ...
- Ikea Uses Electric Bike For Deliveries
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 22, 2022
Ikea is using three-wheeled electric bikes with solar panels for a home delive ...
- Amazon Struggles With Plastic Packaging Pollution
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 21, 2022
Amazon is trying to reduce its plastic pollution, but in 2021, t ...
- Listening To AM Radio Takes More Work In Some New Vehicles
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 11, 2022
Just like ash trays and hand-cranked windows, AM radio as we kn ...
- Mini USA Partners With Pharrell Williams
Marketing Daily, Tanya Gazdik - Monday, December 12, 2022
Icecream streetwear will celebrate the new Mini Electric in Nanuq White wi ...
- Ford, DHL Partner To Deploy Electric Vans
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2022
Ford Pro will equip DHL with more than 2,000 E-Transit vans global ...
- Domino's Electrifies Pizza Delivery With Chevy Bolt EVs
Marketing Daily, Tanya Gazdik - Sunday, December 4, 2022
The pizza company is launching two giveaways, giving customers the chance ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- New EV Tax Rules Could Upend Brand Loyalty
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2022
The new limitations on the tax credit have the potential to short-circu ...
- IAE To Unveil Framework, Tools For Mitigating Greenwashing
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2022
The Dec. 8th webinar follows one the Institute for Advertising Ethics he ...
- Hyundai Ioniq 5 Makes Appearance In Zac Efron Docuseries
Marketing Daily, Tanya Gazdik - Sunday, November 13, 2022
The campaign includes an Instagram social challenge and a Roblox gaming challe ...
- Electrify America Educates Communities About EVs
Marketing Daily, Tanya Gazdik - Thursday, November 10, 2022
Recipients of company's nearly $3 million worth of additional support are Breat ...
- Citizens of Humanity Invests In Eco-Friendly Cotton
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 7, 2022
Denim company Citizens of Humanity hopes to curb its environmental footprint starti ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Electrify America Launches 'Brand-Neutral' Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2022
Although the company, which is a subsidiary of Volkswagen, works with ...
- Booking.com Pays Tribute To 'Smokey Bear' With Getaway, Donation
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2022
Following a one-time guest stay at the property, Booking.com will donate ho ...
- United Airlines, Jaguar Partner For Gate-To-Gate Service
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2022
Program offers travelers "a moment of luxury and ease, while also raisi ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
"This will be one of the biggest revolutions since Henry Ford p ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- VW Tests Batteries In Extreme Conditions
Drive Time, Tanya Gazdik - Monday, October 17, 2022
One test includes a drive-in climate chamber with the ability to s ...
- How The Ad Industry Can Fix Greenwashing, Overnight
Red, White & Blog, Joe Mandese - Friday, October 21, 2022
Emissions offsets have been a good start, but if we really wa ...
- British Cycling Partnership With Shell Prompts Outrage
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 13, 2022
Green groups and others are not happy with British Cycling's new partnersh ...
- Mentos Trains Raccoons To Recycle Its Paperboard Gum Bottles
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
If you can train raccoons to recycle, can you train humans? Ment ...
- Four Seasons Napa Offers Polestar Electric Vehicles
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 12, 2022
The Four Seasons Resort and Residences Napa Valley is offering guests complimentary u ...
- Pharma Sets Sights On Planetary Health
Marketing Daily, Les Luchter - Tuesday, October 11, 2022
"There's no longer any doubt that planetary health impacts human health," sa ...
- Consumers Describe Sustainable Products As Too Expensive
Research Intelligencer, Robert Williams - Wednesday, October 12, 2022
With inflation pressuring many consumers to make hard choices about what ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, October 5, 2022
New research shows that four hours of streaming generates roughly the sa ...
- Lime Positions Itself As 'Green' Stress Reliever
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2022
The company's e-bikes and e-scooters are shown as a liberating experience ...