- Philips Is Back With More Bad News/Good News For Men
Marketing Daily, Nina Lentini - Monday, November 26, 2007
[Packaged Goods] "The creative concept was based on the same consumer insig ...
- Scorn For Cover Girl And 'Cathy's Book'
Around the Net In Media, William Spain - Thursday, November 8, 2007
"Cathy's Book"--a young adult novel with specific mentions of Cover Girl make ...
- Published P&G Research May Lead To New Dandruff Shampoos
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Scientists from Procter & Gamble's beauty division have identified all 4,285 gen ...
- Clorox Will Take 'Hands Off' Approach to Burt's Bees
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2007
[Packaged Goods] The approach confirms Clorox's savvy as a marketer, says Kli ...