- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 Push
Marketing Daily, Les Luchter - Tuesday, April 29, 2025
Campaign kicks off multiyear celebrity ambassador relationship between telehealth provider and form ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- How This Takeda Technology Exec Is Embracing The Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 24, 2025
What's the biggest leap you've ever taken, either personally or professionally? F ...
- Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary
Mediapsssst, Richard Whitman - Wednesday, April 23, 2025
The film, "Doc Albany," made with Breakwater Studios is set to deb ...
- Grove Grows Into Healthy Home Brand With CTV Campaign
Pharma & Health Insider, Les Luchter - Thursday, April 24, 2025
The brand also used DOOH for a recent placement in New York ...
- Why Did Art Garfunkel Always Wear Turtlenecks In Concert?
Marketing Daily, Les Luchter - Tuesday, April 22, 2025
To mask "my moderate-to-severe plaque psoriasis from the world, no matter wh ...
- Poise Pads Ponders 'Drops Of Hope' For Rural Women
Marketing Daily, Les Luchter - Monday, April 21, 2025
Kimberly-Clark bladder leak protection brand is working with scientists to help wom ...
- Smyle! Dutch Toothpaste Brand Aims To Fight Plastic Pollution
Marketing Daily, Les Luchter - Friday, April 18, 2025
Smyle is boasting that its use of toothpaste tablets instead of tub ...
- Pharma's Still Exempt, But J&J Forecasts $400M In 2025 Tariff Costs
Marketing Daily, Les Luchter - Tuesday, April 15, 2025
The projected tariffs were for J&J's other business: medical devices. ...
- Listerine Takes On Sensitive Teeth With Latest Launch
Marketing Daily, Les Luchter - Monday, April 14, 2025
Clinical Solutions Sensitive Teeth debuted recently with marketing support from digital ad ...
- Thorne Launches Electrolyte Powder With Tennis Star Ben Shelton
Marketing Daily, Les Luchter - Monday, April 14, 2025
The high-ranked American tennis player has been using Thorne products since ...
- Liquid Death's Unhinged Clown-Killer Ad Touts Bedtime Supplement Collab
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
A tongue-in-cheek jingle includes lines like "When it's time for winding dow ...
- Getting Functional, Life Cereal Teams With Welly For Custom Bandages
Marketing Daily, Les Luchter - Wednesday, April 9, 2025
Limited-edition bandages are co-branded Mighty Life to promote cereals that promise immu ...
- Winx Lifts Morning-After Pill Sales Through Education, Free Doses...And Politics
Pharma & Health Insider, Les Luchter - Thursday, April 10, 2025
Half the country thinks the morning-after pill is illegal, according to Wi ...
- Report: Pharma Marketing Must Balance Humility With Showmanship
Marketing Daily, Les Luchter - Tuesday, April 8, 2025
"Consumers crave realness and relatability, yet they also want to be wow ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- When Does A Toothbrush Look Like a Flower?
Marketing Daily, Les Luchter - Monday, April 7, 2025
When bristles start wearing down -- so Colgate India uses this ima ...
- How This Bristol Myers Squibb Leader Is Transforming Expectations
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 2, 2025
How much influence did your family have on your career choice? F ...
- Report: Consumer Health Tech Surges To $4.5B In Annual Investment
Marketing Daily, Les Luchter - Thursday, April 3, 2025
Women's health jumped to second place, with the category's $866 million ...
- Simple App: More Than Simply Intermittent Fasting
Pharma & Health Insider, Les Luchter - Thursday, April 3, 2025
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-power ...
- Huggies Campaigns Against Baby Poop Blowouts
Marketing Daily, Les Luchter - Tuesday, April 1, 2025
New Little Snugglers now include both front and back "blowout blockers" pl ...
- Study: Health Brands Dominate Mobile 'Breakthrough Moments'
Marketing Daily, Les Luchter - Monday, March 31, 2025
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engageme ...
- Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 1, 2025
Google will make several updates to ads this month, including one focus ...
- Move Over, 'Macho Man': Elanco's 'Quattro Dog' Is Here
Marketing Daily, Les Luchter - Sunday, March 30, 2025
Elanco reworked the Village People hit to help promote its dog medici ...
- How This Publicis Health Media VP Creates Experiences That Resonate
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 26, 2025
Jan Weinstein calls herself an "accidental agency person," but if you lo ...
- With Nurse Staffing 'In A Pickle,' Hallmark Health Targets Harried Managers
Marketing Daily, Les Luchter - Wednesday, March 26, 2025
Workforce management tech company used AI to simulate a pickle costume a ...
- VML Wins Creative AOR Duties For National Vision Holdings
MAD, Steve McClellan - Wednesday, March 26, 2025
In addition to creative VML will provide CRM, social strategy, brand identit ...
- Wound Care Gets Artsy As Band-Aid Teams With The Met
Marketing Daily, Les Luchter - Wednesday, March 26, 2025
Adults can now cover their wounds with "The Great Wave"-- or t ...
- Brush Your Teeth With Birthday Cake Via Sprinkles/Moon Oral Collab
Marketing Daily, Les Luchter - Monday, March 24, 2025
"We're passionate about driving flavor innovation and disrupting the oral care category ...