- HInVisible Man? The Spanish Celeb With AIDS Who Still Won't Come Out
Marketing Daily, Les Luchter - Thursday, December 26, 2024
A man with pixilated head is symbol of AIDS stigma in campai ...
- How A Children's Hospital Uses Images As Communications Tool
Pharma & Health Insider, Les Luchter - Tuesday, December 24, 2024
"Strong images" like that of a recent holiday party featuring the Targ ...
- 'What's Your Type?': Personality Quiz Drives Blood Donations
Marketing Daily, Les Luchter - Wednesday, December 18, 2024
Quiz determines user's "blood type personality" via tarot-type cards and then ti ...
- Supplement Marketer Welcomes Friendlier Regime Under RFK Jr.
Pharma & Health Insider, Les Luchter - Thursday, December 19, 2024
Biolongevity Labs co-founder Williams Hunter says the new administration should "just lev ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- United Healthcare's Crisis Response Backfires
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 16, 2024
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" ess ...
- Health Marketing Compliance Tool Winner Of $1 Million Klick Prize
MAD, Steve McClellan - Friday, December 13, 2024
Agency Klick Health announced the winners at a Town Hall meeting ...
- Amazon Pharmacy, Pfizer Discuss Hot Temperatures -- And Hot Topics
Marketing Daily, Les Luchter - Wednesday, December 11, 2024
Amazon Pharmacy's Gupta: "If you talk about the health impacts of climat ...
- Moderna Stays Upbeat As Anti-Vaxxers Prepare To Rule In D.C.
Pharma & Health Insider, Les Luchter - Thursday, December 12, 2024
"Our strategy is to have the largest portfolio of vaccines that ...
- Amilyfe Set To Treat Ozempic Side Effects
Pharma & Health Insider, Les Luchter - Thursday, December 5, 2024
Amilyfe plans to launch a product to address the diarrhea and constipati ...
- Wise Owl: Xyzal 's Nigel Takes On Mascot Duties
Marketing Daily, Les Luchter - Tuesday, December 3, 2024
Nigel in his live-action mascot form debuted a couple of weeks a ...
- Condom Brand Bands With Bands For Custom Product
Marketing Daily, Les Luchter - Wednesday, November 27, 2024
One Condoms' aim: "How can you engage different types of groups ...
- Ozempic Category Killer? MariTide Requires Less Frequent Doses Than Other GLP-1s
Marketing Daily - Top of the News, Les Luchter - Wednesday, November 27, 2024
Other potential benefits: less of a yo-yo effect, in which weight lo ...
- Campaign Touts Cancer As A Consumer Good
MAD, Steve McClellan - Monday, November 25, 2024
The campaign flips the script on language and visuals used to ha ...
- How Election Results - And Those Ads - Impacted Health Of Trans People
Marketing Daily, Les Luchter - Monday, November 25, 2024
Anti-trans ads only added to a problem already well underway due ...
- Breakthrough In Early Cancer Screening: Go To The Dogs!
Pharma & Health Insider, Les Luchter - Tuesday, November 26, 2024
SpotitEarly combines the scent-sniffing AI (animal intelligence) of beagles with AI (artifici ...
- PAN Foundation Working To Drive LGBTQIA+ Access To Clinical Trials
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Only when underrepresented communities participate in trials "can we ensure the resul ...
- 'Daily News' Employees File Labor Action Against Alden Global Capital
Publishers Daily, Ray Schultz - Sunday, November 24, 2024
The dispute concerns a healthcare plan that was to take effect th ...
- Healthcare Players React To Dr. Oz Joining RFK Jr In Trump Lineup
Marketing Daily, Les Luchter - Wednesday, November 20, 2024
Pfizer execs also reacted to the positive and negatives of new administratio ...
- Dysolve 'Dissolves' Dyslexia With AI-Based Gaming Platform
Pharma & Health Insider, Les Luchter - Thursday, November 21, 2024
The platform generates customized interactive verbal games that aim to correct ...
- 'Embrace Traditionally Taboo Content': Improving Health Marketing To Women
Marketing Daily, Les Luchter - Tuesday, November 19, 2024
Other best practices cited in ANA's SeeHer report: "Show women's mental heal ...
- Diabetes Campaigns Go 'Beyond Blood Sugar'
Marketing Daily, Les Luchter - Sunday, November 17, 2024
The well-being of people with diabetes takes center stage in awareness campaig ...
- Solaray Takes To Podcast Stage For Women's Supplement Line
Marketing Daily, Les Luchter - Monday, November 11, 2024
Her Life Stages supplements began a strategic partnership with Dr. Emily Mors ...
- Progyny 'Presses Play on Pause' For Menopause Benefits Push
Marketing Daily, Les Luchter - Friday, November 8, 2024
Progyny partners share stories of how they're implementing menopause support for employ ...
- Influencers Influence Prescriptions, Say Half Of Docs In Study
Marketing Daily, Les Luchter - Tuesday, November 5, 2024
Sixty-nine percent of doctors engage with influencer content daily and 90% weekl ...
- Prostate Cancer Awareness: J&J Diversifies Patient Focus
Marketing Daily, Les Luchter - Wednesday, October 30, 2024
Company aims to reach Asian-American and Pacific Islander communities, disproportionately affected ...
- Consumers Look To CPG Products For Weight Management, Other Health Goals
Marketing Daily, Les Luchter - Tuesday, October 29, 2024
Following weight management as priorities in the health benefits consumers are seeki ...
- Vanessa Carlton Highlights Struggle For Reproductive Rights
MAD, Fern Siegel - Monday, October 28, 2024
The "Thousand Miles" campaign includes a microsite detailing state restrictions and h ...
- Breztri Upgrades From RV To Cruise Ship To Better Engage COPD Patients
Marketing Daily, Les Luchter - Monday, October 28, 2024
Cruises proved more aspirational and inspiring to COPD patients than roughing ...
- Babyscripts Gives Lyft To Women In Maternity Care Deserts
Marketing Daily, Les Luchter - Friday, October 25, 2024
Babyscripts says that 71% of Washington D.C. patients who identified as "transportation-insecur ...