- UW Health Shows 'Masterpieces' In Regional Campaign
Marketing Daily, Les Luchter - Tuesday, February 21, 2023
Animated spot features a child discussing his healthcare journey, but doesn't reve ...
- Stagwell Merges Health Shops To Form ConcentricLife
MAD, Steve McClellan - Thursday, February 16, 2023
Ken Begasse, founder of Concentric Health Experience will lead the new enti ...
- Study Finds Younger Adults Turning To Social Media For Medical Advice
MAD, Steve McClellan - Wednesday, February 15, 2023
The study reveals that TikTok and Facebook have become primary providers ...
- Maternity Clinic Launches Sticky Big Apple Campaigns
Marketing Daily, Les Luchter - Wednesday, February 15, 2023
Oula, whose clinics combine midwives' and doctors' care, debuts OOH campaign wi ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider Podcast, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
"Man With a Plan," from pharma company Endo, aims to motivate m ...
- Produce AND Prozac? Grocery Chains Go Proactive With Health
Pharma & Health Insider, Les Luchter - Thursday, February 9, 2023
Albertsons' launch of the Sincerely Health app comes as the lines betwe ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- 50,000feet Debuts Health And Wellness Practice To Augment Existing Expertise
MAD, Fern Siegel - Wednesday, February 1, 2023
The new division is part of the company's mission to partner wi ...
- Damar Hamlin Challenge Highlights American Heart Month Campaigns
Marketing Daily, Les Luchter - Wednesday, February 1, 2023
Hamlin, the Buffalo Bills player who collapsed on field during a" Mond ...
- Beware The BlackCat: Cyber Criminals Threaten Healthcare Industry
Pharma & Health Insider, Les Luchter - Thursday, February 2, 2023
BlackCat is among ransomware operators whose attacks force healthcare companies back in ...
- Fertility Rate Increased In 2021, Per CDC
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
U.S. fertility rates increased slightly in 2021 for the first time sin ...
- COVID Leads Pfizer To Record $100B Revenues, But A Bleaker 2023
Marketing Daily, Les Luchter - Tuesday, January 31, 2023
Comirnaty (vaccine and boosters) revenues are expected to be $13.5 billion th ...
- It's Amgen vs. Abbvie As Humira Wars Begin
Marketing Daily - Top of the News, Les Luchter - Tuesday, January 31, 2023
Amgen's launch of Amjevita, its nearly identical drug to Humira, cuts in ...
- Dude, I'm Sad: Man Therapy Addresses Lack Of Male Mental Health Resources
Pharma & Health Insider, Les Luchter - Thursday, January 26, 2023
Fictional character Dr. Rich Mahogany uses humor to provide manly advice, includi ...
- AstraZeneca Targets Potential Chronic Kidney Disease Patients
Marketing Daily, Les Luchter - Monday, January 23, 2023
Ad "makes it clear that type 2 diabetes or hypertension patients havi ...
- Mangoceuticals Launches ED Drug, Telemedicine Platform For Men
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, January 18, 2023
Company has developed a fast-dissolving pill called Mango to treat erectile dysfuncti ...
- Better With Applesauce? Products Address Kids' Resistance To Bad-Tasting Meds
Pharma & Health Insider, Les Luchter - Thursday, January 19, 2023
Kids' spitting or throwing up unpalatable liquid medicine could lead to underdosi ...
- Renuvion's First Consumer Campaign Targets Potential Cosmetic Surgery Patients
Marketing Daily, Les Luchter - Tuesday, January 17, 2023
Renuvion, a skin-tightening cosmetic surgery procedure for the neck and chin fr ...
- In (Probable) First For Hospital System, Northwell Expands Into Branded Products
Marketing Daily - Top of the News, Les Luchter - Monday, January 16, 2023
"Testing to see how viable a revenue stream this could be," Northwe ...
- 'Bad Meds' Movie Spoiler: It's A Fake!
Marketing Daily, Les Luchter - Saturday, January 14, 2023
Multiplatform effort is likely the first to ever combat counterfeit meds ...
- What Will It Take For Folks To Open Their Veins?
Pharma & Health Insider, Les Luchter - Thursday, January 12, 2023
Blood donors are being lured by the likes of Super Bowl ticke ...
- ConnectRN's 'Unresignation' Campaign
MAD, Steve McClellan - Monday, January 9, 2023
The campaign broke over the weekend as thousands of nurses prepared ...
- Michael Phelps, Noodles & Company Promote Online Therapy Giveaways
Marketing Daily, Les Luchter - Thursday, January 5, 2023
Talkspace will give a month of free services to 31 winners ...
- Shatner Speaks Out For HearingLife
Marketing Daily, Les Luchter - Friday, January 6, 2023
Shatner uses the sounds of a fireplace, fish tank and parrot ...
- Two Nonprofits Target Seniors, Disabled For Vaccine Outreach
Marketing Daily, Les Luchter - Wednesday, December 28, 2022
The National Council on Aging says it will it will use cultural ...
- Body Positivity Coverage Lags Way Behind Weight-Loss Stories
Pharma & Health Insider, Les Luchter - Thursday, December 29, 2022
National Association to Advance Fat Acceptance's board chair explains the results ...
- NHS Campaign Directs People To Site, Speeds Up Medical Attention
MAD, Fern Siegel - Tuesday, December 27, 2022
The new campaign aims to drive more people to use England's Nation ...
- Eye Doctors Take The 'Abby' Road To D2C Contacts
Marketing Daily, Les Luchter - Sunday, December 25, 2022
Eye-care providers give their patients a prescription for contacts and tell th ...
- Judge Refuses To Prohibit Meta From Collecting Patient Data
Digital News Daily, Wendy Davis - Thursday, December 22, 2022
Allegations that Meta collected sensitive health data are "troubling," but an injuncti ...