- It's A Pain -- Not. Salonpas Aims To Soothe Aches With Patch Samples
Marketing Daily, Les Luchter - Tuesday, May 10, 2022
This year's offering of 100,000 free samples of Salonpas is again bei ...
- Living On The Edge: Firms Apply Advanced Computing To Operations And CX
Email Insider, Ray Schultz - Monday, May 9, 2022
Content delivery ranks low, but firms are using high tech to crea ...
- Campaign Aims To Break Mental Health Stigmas
Marketing Daily, Tanya Gazdik - Sunday, May 8, 2022
For every Instagram or Twitter post using the hashtag, Minded will dona ...
- Nurses Rock, But Don't Give Them A Pet Rock To Show Your Appreciation
MAD, Steve McClellan - Wednesday, May 4, 2022
ConnectRN is launching a creative campaign called "NursesWeakGifts" to bring attention ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Google also blocked or restricted ads from serving on 1.7 billion publish ...
- Twitter Can't Shake Journalist's Lawsuit Over Account Ban
Digital News Daily, Wendy Davis - Monday, May 2, 2022
In a mixed ruling, a federal judge has dismissed journalist Alex Berenson ...
- WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
In development for two years, the center will drive media spending aim ...
- Health Care Workers Face Digital Fatigue, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, April 19, 2022
Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
- Comedian Iliza Shlesinger On Willow Breast Pumps: 'Don't Just Suck It Up'
Marketing Daily, Steve Ellwanger - Tuesday, April 12, 2022
Campaign aims to counter "bad advice" heaped on new mothers, with ...
- Rebranding As 'Favor,' Former Pill Club Hopes To Make Skin-Care Gains
D2C Insider, Sarah Mahoney - Monday, April 4, 2022
Already established as a birth-control provider, company is adding dermatologists to i ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Eden Health Taps Hub San Francisco As AOR, Kicks Off NYC Campaign
MAD, Fern Siegel - Friday, March 18, 2022
Hub is developing a multi-city out-of-home campaign for Eden Health, which begi ...
- Paris Hilton-Backed Botanicals Brand R3set Tackles Stress With Humor
Marketing Daily, Steve Ellwanger - Thursday, March 17, 2022
Instead of highlighting the celeb, R3set depicts a busy mom juggling wor ...
- Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law
Performance Marketing Insider, Laurie Sullivan - Friday, March 11, 2022
Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens ...
- Ad Spend Growth Spurt For OTC Healthcare Brands To Continue Through 2023
MAD, Steve McClellan - Monday, March 7, 2022
That's according to the latest forecast from Zenith, which reports that t ...
- Zocdoc Adds Sass To Healthcare Search
D2C Insider, Sarah Mahoney - Monday, March 7, 2022
"Overly serious healthcare ads make healthcare feel intimidating and create higher emotion ...
- Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You're A Cold/Flu Brand)
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
"Most other sub-categories continued to grow, and sales of sleep aids spiked ...
- OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide
Research Intelligencer, - Monday, March 7, 2022
Digital will make up 49% of OTC advertising in 2023, up fr ...
- Dentists Embrace Digital Marketing, But Are Slow To Take Up Email, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 2, 2022
The top-performing dental practices are most likely to utilize email, ProSites repo ...
- 'My Name Is Caroline And I'm An Avatar'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
The Havas unit launches NAverse, the first-ever addiction support group meeting ...
- Google Agrees To Settle Suit Over COVID-19 App
Digital News Daily, Wendy Davis - Friday, February 25, 2022
The deal would resolve a class-action complaint alleging Google exposed sensitive medic ...
- Nexstar Media Group Sees 4.3% 'Core' Advertising Gains For Q4, Automotive Takes A Back Seat
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, spor ...
- Bartle Bogle Hegarty Wins Global Account For LEO Pharma
Accounts on the Move, Fern Siegel - Monday, February 21, 2022
Bartle Bogle Hegarty has won the global account for LEO Pharma’s chron ...
- Walmart, Quest Diagnostics Partner For Online Lab Tests
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 1, 2022
Walmart and Quest Diagnostics are partnering to offer consumer-initiated laboratory testing. Consume ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- SmileDirectClub Turns To Influencers, Data, TikTok, Search
Data & Programmatic Insider, Laurie Sullivan - Monday, January 17, 2022
SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
- Would You Buy Health Insurance From Mark Zuckerberg?
Marketing Daily - Top of the News, Les Luchter - Wednesday, January 12, 2022
Before you say "hell, no," consider: 70% in new study said th ...
- Crain Communications Acquires Kneed Media, Expands Coverage Of Precision Medicine
Publishers Daily, Tony Silber - Wednesday, January 12, 2022
The Kneed Media brands will join forces with Crain's GenomeWeb, the onli ...
- Crest's 'Cavity Creeps' Return, This Time Via A Video Game
Marketing Daily, Les Luchter - Monday, January 3, 2022
Gen X-ers may remember Crest's Saturday morning "Cavity Creeps" commercials from t ...