• by Fern Siegel , February 1, 2023

The global brand consultancy 50,000feet has expanded its offerings.

The company has just launched a health and wellness practice, part of its mission to partner with brands focused on purpose-driven, life-saving work in the category

The new practice will support clients invested in these key areas. The consultancy currently represents accounts in the financial, real estate and professional services sectors.

The company is no stranger to health and wellness clients.

Health tech company Arcadia just selected 50,000feet to redesign and develop its site. It has also done work for Abbott, a healthcare company, Northwest Healthcare Properties and Etain, a medical cannabis dispensary.

Jim Misener, partner-president, 50,000feet, says: ““Brands are accelerating the introduction of innovative health and wellness solutions and experiences and continuing to explore and adopt go-to-market approaches that span markets, segments and platforms. To strengthen their positioning among HCPs, the clinical care community, patients, consumers and talent, brands are seeking agency partners to help define, differentiate and develop brand experiences to drive authentic and sustainable trial, adoption and growth.”

Specializing in leveraged buyouts, growth equity and impact, TPG recently asked 50,000feet to revamp its digital management, delivering a redesigned corporate site and greater consistency to its brand identity.

50,000feet client work also includes Mastercard, Sony, Boston Consulting Group and Pure Insurance.