- Havas Veterans Launch New Healthcare Agency
Mediapsssst, Richard Whitman - Tuesday, September 7, 2021
It's called The Considered and according to founder David Hunt, the pandem ...
- New Headspace Campaign Targets The Delta Blues
D2C Insider, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has chang ...
- Summit Health Launches First Consumer Campaign
MAD, Steve McClellan - Friday, September 3, 2021
Produced by Summit Health's branding and marketing partner, Elmwood, the campaign's taglin ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
MAD, Les Luchter - Wednesday, August 18, 2021
"Getting the vaccines that are authorized by the respective authorities is ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they ha ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- Study: More Than Half Of America Using Retail Health Services
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 6, 2021
Use of in-store clinics for screening, vaccinations, routine visits has been trendi ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google wi ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives a ...
- Vaccine Critics Seek To Revive Free Speech Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
Children's Health Defense, an organization founded by vaccine critic Robert F. Kenned ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth indust ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishe ...
- Ogilvy Health Taps Johnson For Global CEO Role
Mediapsssst, Richard Whitman - Thursday, July 8, 2021
Kim Johnson, who will report to Global Chief Executive Officer Andy Mai ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign availab ...
- FCB Health and McCann Health Realigned Under IPG Health
MAD, Amy Corr - Thursday, July 1, 2021
The planned combination had been on the drawing board for a whil ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the mo ...
- Do Vaccine Perks Pay Off For Brands?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 18, 2021
Offering a perk helps generate buzz and drives more customers to ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Reaching the right audiences, in the right places, at the right tim ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governan ...
- Colgate-Palmolive Testing 'Social Care' ChatBot On Instagram
CPG Insider, Steve Ellwanger - Friday, June 4, 2021
The pilot program is in the Asia Pacific region, but the tex ...
- Musi To Lead FCB Health Network Media/Data Agency Solve(d)
MAD, Steve McClellan - Thursday, June 3, 2021
Musi was previously with Publicis Media most recently serving as executive vi ...
- Bose Offers First D2C Hearing Aids
D2C Insider, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consume ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate t ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- Merkle Puts Search Purpose At Top Of List For Campaign Building
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Merkle wants to build a platform to help marketers understand why peop ...
- Email Helps ACA Enrollees Make Better Choices
Around the Net in Email, Ray Schultz - Wednesday, May 19, 2021
Email and letters can help reduce errors in choosing plans by Affordab ...