- Kenvue, New Consumer Health Giant, Readies For Spinoff From J&J
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 28, 2022
Johnson & Johnson just announced Kenvue as the name of its plann ...
- Waterpik Campaign Showcases Water Flossers' Obsessions
Marketing Daily, Les Luchter - Monday, September 26, 2022
In one ad, a woman tries to show her young son t ...
- CPRA, Rue The Day: Tough New Rules Are About To Hit The Healthcare Field
Email Insider, Ray Schultz - Monday, September 26, 2022
There is no B2B exemption as there was under the CCPA, D ...
- Obama, Milken, Moderna: Politics And Health Still Tricky Wickets
Marketing Daily, Les Luchter - Friday, September 23, 2022
Former President also addressed corporate ethics: "It's easier to post a stateme ...
- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- Smiles Overcome Stress In Village Dental Campaign, As Industry Rebounds
Marketing Daily, Les Luchter - Wednesday, September 21, 2022
Stressful situations are overcome with smiles in a campaign designed to g ...
- New Jersey Tackles Opioid Addiction With Hotline Ad Campaign
Marketing Daily, Les Luchter - Monday, September 19, 2022
A multifaceted campaign largely targeting the opioid-addicted begins in a state whe ...
- No Big Surprise: 'Takes My Insurance' No. 1 Factor For Picking Healthcare
Marketing Daily, Les Luchter - Friday, September 16, 2022
Slightly more suprising study findings: Pharmacy customers seek "genuine trust" in the ...
- It's Not Over Yet: AstraZeneca Educates Those At Extra COVID Risk
Marketing Daily, Les Luchter - Thursday, September 15, 2022
Jeff Bridges stars in spot that targets the immunocompromised. ...
- Quest Talks D2C, Retailers; Labcorp Talks Hospitals
Marketing Daily, Les Luchter - Wednesday, September 14, 2022
Quest Diagnostics will relaunch its growing direct-to-consumer platform during the next f ...
- Eli Lilly Prepares To Enter Pharma Obesity Market
Marketing Daily - Top of the News, Les Luchter - Tuesday, September 13, 2022
The new Mounjaro may be branded under two names -- one f ...
- TV Copper Cops To Using Tommie Copper For Pain Relief
Marketing Daily, Les Luchter - Monday, September 12, 2022
In ads, Christopher Meloni ("Law and Order") promotes several pain-relief products, includi ...
- Humana's Healthcare Services Rebrand To CenterWell
Marketing Daily, Les Luchter - Wednesday, September 7, 2022
Next year Humana plans to realign into two distinct business units: Insuran ...
- Paging Dr. Retail: Walmart, CVS Expand Healthcare Reach
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2022
Both companies are rushing to add more patients to existing networks. ...
- Healthcare/Pharma Digital Ad Growth Slows
Marketing Daily, Les Luchter - Tuesday, September 6, 2022
Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impendi ...
- EmblemHealth Adds OOH Element To 'We Mean Health' Push
MAD, Fern Siegel - Thursday, September 1, 2022
Rather than produce a traditional brand advertising campaign, the creative message hop ...
- Alphabet Loses Another Healthcare Expert, This Time to Klick
Marketing Daily, Les Luchter - Thursday, September 1, 2022
Ryan Olohan, former managing director of healthcare for Google itself, has join ...
- Campaign Zeros In On Blacks, Hispanics At Risk For Prediabetes
Marketing Daily, Les Luchter - Thursday, September 1, 2022
"Text campaigns are especially effective for improving health equity with under-represented populations ...
- Meta Users Seek Court Order Prohibiting Tracking On Hospital Sites
Digital News Daily, Wendy Davis - Friday, August 26, 2022
Meta users suing over claims that it tracks their visits to medic ...
- Amazon Shuts Down Healthcare Service: Rare Failure -- Or Strategic Move?
Marketing Daily, Les Luchter - Thursday, August 25, 2022
Amazon said the decision to close Amazon Care was made independently ...
- Benchmark Campaign Fights Misconceptions About Assisted Living
Marketing Daily, Les Luchter - Monday, August 15, 2022
Campaign juxtaposes scenes of seniors enjoying themselves against images of skeptical te ...
- With Digital Friends Like These, Who Needs Enemies?
Media Insider, Gord Hotchkiss - Tuesday, August 16, 2022
AI companionship seems a benign -- even beneficial -- use of technolog ...
- Joe Jonas, Sans Myopia, Touts Staar's Vision Correction Lenses
Marketing Daily, Les Luchter - Sunday, August 14, 2022
Jonas, as a Staar Surgical brand ambassador, is already appearing on i ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Wisp Becomes Largest Telehealth Brand To Offer Medical Abortions
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
The CMO of Wisp, a leading women's telehealth brand, explains the rollo ...
- Dollar General Eyes Health Care Category
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 4, 2022
Dollar General has formed an advisory panel to explore ways to expa ...
- Buoy Hydration Drops Spotlights People With Chronic Conditions
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
"I wanted a totally different approach to hydration -- definitely staying aw ...
- Meaningful Analytics: Walgreens Rethinks the Customer as Patient
Brand Insider Podcast, Steve Smith - Friday, August 5, 2022
Walgreens is fundamentally changing its relationship to the people it serves. T ...
- Synergy HomeCare Launches First Effort Under New CMO
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2022
The home care space is growing exponentially to meet the demand ...
- American Red Cross' 'Bloody Nightmare' Highlights Need For Blood Donations
MAD, Fern Siegel - Monday, August 1, 2022
"A Bloody Nightmare," starring horror movie queen Neve Campbell, sends up a ...