- Health, Data and Creativity: A Match for Our Times
MAD, Stephen Para - Tuesday, February 23, 2021
OTC brands should seize this moment and get behind a healthy-living messag ...
- Preparation H: The H Is Also For Honesty
Marketing Daily, P.J. Bednarski - Monday, February 15, 2021
The brand's #RealRelationshipGoals campaign touts idea that no topic should be tab ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- Omnicom Health Group Names Edwards Chief Digital Officer
MAD, Steve McClellan - Tuesday, February 2, 2021
He succeeds Jo Ann Saitta who left the company at the e ...
- R/GA Taps Lovelock To Lead Healthcare Practice
MAD, Steve McClellan - Thursday, January 28, 2021
Lovelock has spent much of the last decade in the healthcare industr ...
- W20 Buys Swoop, Forms New Health Tech Business
MAD, Larissa Faw - Friday, January 8, 2021
Swoop uses data and artificial intelligence techniques to help healthcare companies identi ...
- Direct Mail And Email Used In Survey Outreach To New Mothers
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Direct and email were used in a campaign to reach new mothe ...
- 'New Yorker' Dedicates Issue To Pandemic Response
Publishers Daily, Sara Guaglione - Tuesday, December 29, 2020
The 40-page report looks at how the U.S. mishandled the response ...
- SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
Latinos are nearly three times more likely to be uninsured than non-Hispan ...
- UK's Unlimited Group's 'Mental Health Champions' Program
MAD, Larissa Faw - Thursday, December 17, 2020
The extensive training program will cover modules including self-care, stress awareness, comm ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and bevera ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agen ...
- Nurx Looks Beyond The TeleHealth Boom
Brand Insider Podcast, Steve Smith - Friday, November 13, 2020
The unpredictable path back to real-life interaction is especially acute for t ...
- 'Allrecipes' Supports St. Jude Children's Hospital's Holiday Campaign
Publishers Daily, Sara Guaglione - Tuesday, November 10, 2020
Magazine will support St. Jude Children's Research Hospital's annual "Thanks and Givin ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announc ...
- Denver Ad Shops Launch Mental Health Platform To Help Adlanders Deal With Pandemic-Related Trauma
Mediapsssst, Richard Whitman - Tuesday, October 6, 2020
Cactus and Grit Digital Health are offering You At Agency with fr ...
- W20 Acquires Influencer Shop Starpower
MAD, Larissa Faw - Monday, October 5, 2020
Founded in 2007, Starpower's "Hollywood meets Healthcare," model has worked with tale ...
- Bluespire Names Sara Montalto As VP, Senior Living
Email Marketing Daily, Ray Schultz - Monday, September 28, 2020
Montalto will help communities with their sales and marketing, the company s ...
- Sutter Health Cares For You In Ways Big And Small
Out to Launch, Larissa Faw - Thursday, September 24, 2020
Sutter Health's fall campaign highlights the importance of maintaining both physical a ...
- Walmart Expands Health Care Format
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 23, 2020
Walmart Health, which debuted in September 2019 in Georgia, is expanding. T ...
- Time100 Features More Scientists, Doctors, Women
Publishers Daily, Sara Guaglione - Wednesday, September 23, 2020
"This year's list looks far different than any of us could ha ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But priva ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions wi ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especial ...
- McCann Health Taps WPP Veteran To Oversee NA Ops
MAD, Steve McClellan - Monday, August 17, 2020
IPG's McCann Health has appointed Jim Joseph president, McCann Health North Americ ...
- Brainworks Releases COVID-19 Online Screening Using Ambient Biometrics, Advertising To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Brainworks today will launch an AI-powered application accessible from desktop and mobi ...
- Ancestry's Breakthrough Changes DNA Game
D2C Insider, Sarah Mahoney - Monday, August 3, 2020
New risk-detection test offers information about what to do if users a ...