- Ancestry's Breakthrough Changes DNA Game
D2C Insider, Sarah Mahoney - Monday, August 3, 2020
New risk-detection test offers information about what to do if users a ...
- W2O Acquires Discern Health
MAD, Larissa Faw - Thursday, July 30, 2020
The healthcare consultancy, based in Washington DC and Baltimore, advises clients abo ...
- Ogilvy Health Names New CCO
People on the Move, Larissa Faw - Wednesday, July 29, 2020
Ogilvy Health is appointing Renata Florio as Chief Creative Officer tasked wi ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to ...
- Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
Mediapsssst, Richard Whitman - Monday, July 27, 2020
The drug developer and marketer, with revenues of $22-plus billion last yea ...
- Google Bans Ads On COVID-19 Conspiracy Theories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The updated policy adds to a ban on content that makes harmf ...
- Young Consumers Leaning On Social Nets For Health Advice
Social Media Insider, Gavin O'Malley - Tuesday, July 14, 2020
Among millennials,YouTube and Twitter are the most popular platforms for finding heal ...
- 21Grams Adds Havas Vet To Bolster Creative Leadership Team
MAD, Larissa Faw - Monday, July 13, 2020
Creative agency 21Grams, part of the healthcare marketing group W2O, has appoint ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- Login Attack Spoofs Mailgun And SendGrid, Researchers Say
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The "pernicious" attack also bypasses secure email gateways and DMARC, Ironscales repo ...
- Firms Fail To Follow GDPR And Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 30, 2020
A shocking 61% of firms surveyed collect more data than the GD ...
- Paula Abdul Dances With Her Younger Self In New GSK Pain Reliever Spot
MAD, Larissa Faw - Thursday, June 25, 2020
The creative, developed with Weber Shandwick, uses technology to enable Abdul ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Banking On Digital Health, Walmart Snaps Up CareZone
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2020
The CareZone app lets families manage medications for each member of t ...
- Twitter Mental Health Focus Reinvests In Image
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
To help break the stigma that too many people use its platfo ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider Podcast, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- Massive New Global Phishing Scam Detected
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
Spoofed voicemail emails appear to be coming from a PBX integration. A ...
- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Performance Marketing Insider, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers fi ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, wi ...
- Experiential/Events Collective Sets Its Sights On Battling The Pandemic
Mediapsssst, Richard Whitman - Wednesday, May 27, 2020
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zo ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protecti ...
- In-home Health Staffers Warned Of Red Flags For Gouging Emails
Around the Net in Email, Ray Schultz - Friday, May 8, 2020
In-home healthcare workers are being targeted for emails making phony PPE offer ...
- Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
Marketing Daily, P.J. Bednarski - Friday, May 1, 2020
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring ...
- Malware Criminals Attack Hospitals With Fearware, Show They Are Faster To Adapt Than Legit Firms
Around the Net In Digital, Ray Schultz - Thursday, April 30, 2020
Cyber criminals have adapted to the “new normal” during the pandemic a ...
- Local Broadband System Launched In Colorado
Around the Net In Digital, Ray Schultz - Sunday, April 19, 2020
Communities in Western Colorado have build a new broadband system, having decid ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activi ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and ...
- W2O Accelerates Acquisition Of Social Media Analytics Platform
MAD, Larissa Faw - Tuesday, April 14, 2020
Currently W2O and Symplur are utilizing the platform to track COVID-19-specific conversatio ...
- TikTok Donates Millions To COVID-19 Healthcare, SMBs And For Ad PSAs
Digital News Daily, Laurie Sullivan - Thursday, April 9, 2020
Some $25 million will go to ads to help nonprofit organizations, trust ...