- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Rob Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words
Marketing Daily, Les Luchter - Friday, May 23, 2025
If women get comfortable with saying the words, "we can be bett ...
- DIY Gynecology: Teal Launches At-Home Screening Device For Cervical Cancer
Pharma & Health Insider, Les Luchter - Thursday, May 22, 2025
The Teal Wand will be available online to California women next mont ...
- How This Novartis Director Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 22, 2025
What drives someone to pivot in their career - especially when thin ...
- GSK Funds Lifetime Original Movie On Meningitis B
Marketing Daily, Les Luchter - Monday, May 19, 2025
"Pretty Hurts" is the second Lifetime movie GSK funded to teach mo ...
- CSL Behring's First-Ever Commercial Takes On Rare Disease, PI
Marketing Daily, Les Luchter - Thursday, May 15, 2025
Spot focuses on a PI sufferer in a supermarket, showing how norm ...
- What Is Lilly 'Seeking'? Hint: Human Resources Are Key
Pharma & Health Insider, Les Luchter - Friday, May 16, 2025
"I want the brand to be part of life conversation, not ju ...
- Spring Blooms For Zyrtec With Flower, Fashion Collabs
Marketing Daily, Les Luchter - Thursday, May 15, 2025
Zyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded wi ...
- Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign
Marketing Daily, Les Luchter - Tuesday, May 13, 2025
Allegra's logo will be visible on star driver Marcus Ericsson's car, unifo ...
- Arthritis Patients Animate Chilean Government Health Access Campaign
Marketing Daily, Les Luchter - Friday, May 9, 2025
"Don't Stop Motion" is an animated short film documenting a crafts teacher ...
- Despite Hepatitis B Apathy, Dynavax Delivers Strong Vaccine Revenue
Marketing Daily, Les Luchter - Wednesday, May 7, 2025
Notes on apathy: A recent Harris Poll showed 54% of Americans a ...
- Sooner State Flu Shot Campaign Comes Later -- But Hits The Mark
Pharma & Health Insider, Les Luchter - Thursday, May 8, 2025
Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, ...
- Dexcom Seeks College Athletes With Diabetes For Its NIL Program
Marketing Daily, Les Luchter - Tuesday, May 6, 2025
These athletes will receive free glucose monitors as well as mentoring fr ...
- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV
Marketing Daily, Les Luchter - Monday, May 5, 2025
"Product/service ads should include evidence-based information along with real-life patient testimonials," accordi ...
- Hanging From A Plane: Oura Leverages Stunt Footage From 'Mission: Impossible'
Marketing Daily, Danielle Oster - Friday, May 2, 2025
Health tech company Oura Health partnered with Paramount Studios on a campai ...
- Scrubs Brand Figs Celebrates Nurses
Marketing Daily, Danielle Oster - Sunday, May 4, 2025
The campaign kicked off on May 1, ahead of Nurses Week M ...
- Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
Marketing Daily, Les Luchter - Wednesday, April 30, 2025
"Generalized myasthenia gravis can cause you to miss out on a zilli ...
- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 Push
Marketing Daily, Les Luchter - Tuesday, April 29, 2025
Campaign kicks off multiyear celebrity ambassador relationship between telehealth provider and form ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- How This Takeda Technology Exec Is Embracing The Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 24, 2025
What's the biggest leap you've ever taken, either personally or professionally? F ...
- Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary
Mediapsssst, Richard Whitman - Wednesday, April 23, 2025
The film, "Doc Albany," made with Breakwater Studios is set to deb ...
- Grove Grows Into Healthy Home Brand With CTV Campaign
Pharma & Health Insider, Les Luchter - Thursday, April 24, 2025
The brand also used DOOH for a recent placement in New York ...
- Why Did Art Garfunkel Always Wear Turtlenecks In Concert?
Marketing Daily, Les Luchter - Tuesday, April 22, 2025
To mask "my moderate-to-severe plaque psoriasis from the world, no matter wh ...
- Poise Pads Ponders 'Drops Of Hope' For Rural Women
Marketing Daily, Les Luchter - Monday, April 21, 2025
Kimberly-Clark bladder leak protection brand is working with scientists to help wom ...
- Smyle! Dutch Toothpaste Brand Aims To Fight Plastic Pollution
Marketing Daily, Les Luchter - Friday, April 18, 2025
Smyle is boasting that its use of toothpaste tablets instead of tub ...
- Pharma's Still Exempt, But J&J Forecasts $400M In 2025 Tariff Costs
Marketing Daily, Les Luchter - Tuesday, April 15, 2025
The projected tariffs were for J&J's other business: medical devices. ...
- Listerine Takes On Sensitive Teeth With Latest Launch
Marketing Daily, Les Luchter - Monday, April 14, 2025
Clinical Solutions Sensitive Teeth debuted recently with marketing support from digital ad ...
- Thorne Launches Electrolyte Powder With Tennis Star Ben Shelton
Marketing Daily, Les Luchter - Monday, April 14, 2025
The high-ranked American tennis player has been using Thorne products since ...
- Liquid Death's Unhinged Clown-Killer Ad Touts Bedtime Supplement Collab
Marketing Daily, Danielle Oster - Wednesday, April 9, 2025
A tongue-in-cheek jingle includes lines like "When it's time for winding dow ...