- 'Rethink Rehab,' Says Brain Injury/Stroke Service Provider
Marketing Daily, Les Luchter - Monday, March 17, 2025
Centre for Neuro Skills campaign aims to broaden the definition of reh ...
- In Women's Health Analogy, Northwell Completes Headless Winged Victory Statue
Marketing Daily, Les Luchter - Sunday, March 16, 2025
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's heal ...
- Lilly Launches Diverse Spot For Eczema Drug Ebglyss
Marketing Daily, Les Luchter - Wednesday, March 12, 2025
Lilly hopes that "patients see themselves reflected in the commercial," says Ashl ...
- Medical Scrubs Brand Celebrates Experiences Of Women In Healthcare
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
"The OR doesn't care if I'm a woman. It only cares th ...
- Hyfe Hypes First Digital Treatment For Chronic Cough
Pharma & Health Insider, Les Luchter - Thursday, March 13, 2025
Company aims to offer behavioral cough suppression therapy, which treats coughing witho ...
- Willo, Brush For Me: New Kids' Toothbrush Automates The Ordeal
Marketing Daily, Les Luchter - Tuesday, March 11, 2025
Willo AutoFlow+, which launched in December, has been selling its product benefi ...
- The Role of Technology In Rare-Disease Marketing
Marketing Insider, Jami Rogers - Wednesday, March 12, 2025
For one, VR is transforming rare-disease education by offering immersive experiences f ...
- Ozempic Seeks More Diabetes Patients To Join Its 'Era'
Marketing Daily, Les Luchter - Monday, March 10, 2025
"Oh, oh, oh, Ozempic": Singer Michael Trotter Jr. of The War a ...
- WeNatal Focuses on Fertility For Women... And Men
Pharma & Health Insider, Les Luchter - Thursday, March 6, 2025
"Men are 50% of the fertility equation," and taking high-dose antioxidants rais ...
- FullWell Goes 'Beyond Prenatal' With Reproductive-Health Supplements Campaign
Marketing Daily, Les Luchter - Tuesday, March 4, 2025
The message behind supplements marketer's ads: Reproductive health is a lifelong jour ...
- Billboard Touts Lushi Eggs, 'Fertilized, Not Scrambled'
Marketing Daily, Les Luchter - Monday, March 3, 2025
A 42-foot-tall photo of dating show hunk Stefen D'Angelica promotes the fertili ...
- Lilly's 'Skeptic' Campaign Fights Compounded Drugs, Alternative Medicine
Marketing Daily, Les Luchter - Friday, February 28, 2025
The ad lauds skepticism as part of the process that results ...
- Study: Pharma Brands Should Address Equity In Media Campaigns
Marketing Daily, Les Luchter - Wednesday, February 26, 2025
Organizations can address health disparities effectively by keeping diverse communities informed abo ...
- 'Agree To Agree': Ad Council Sets Politics-Bridging Gun Violence Campaign
Marketing Daily, Les Luchter - Thursday, February 27, 2025
"The campaign is trying to dismantle the idea that conversations [about gun ...
- 'Future Of Medicine' Campaign Promotes Hospital Group Rebranding
MAD, Steve McClellan - Tuesday, February 25, 2025
Hospital Group Lifespan and has rebranded to Brown University Health. Nail Communicatio ...
- Abbott Takes On Diabetes Stigma In 'Above The Bias' Campaign
Marketing Daily, Les Luchter - Monday, February 24, 2025
"I thought diabetics couldn't eat donuts," a coworker tells the spot's protagoni ...
- Endo Launches First Branded Ad For Xiaflex Curled Fingers Treatment
Marketing Daily, Les Luchter - Friday, February 21, 2025
Steve, a patient with Dupuytren's contracture (curled fingers), gets to hold han ...
- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...
- WebMD Must Face Class-Action Over Video Privacy
MediaDailyNews, Wendy Davis - Friday, February 21, 2025
Siding against WebMD, a federal judge granted class-action status to a us ...
- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- Midi Health Takes On Meta Over Rejected Women's Sexual Health Ads
Pharma & Health Insider, Les Luchter - Thursday, February 20, 2025
A particular sore point is that ads for male erectile dysfunction se ...
- Allegra's 'No Brainer' Tie-In Campaign With 'Snow White'
MAD, Steve McClellan - Tuesday, February 18, 2025
The main message: Allegra will help your sneezing and other allergy sympto ...
- 'Ready,' 'Boost' -- Now, 'Go Long': Rugiet Adds Premature Ejaculation Drug To Roster
Marketing Daily, Les Luchter - Tuesday, February 18, 2025
The company's products are marketed through paid ads on Google and Met ...
- Stanford Medicine Touts 'Access' In Parent-Focused Campaign
Out to Launch, Fern Siegel - Tuesday, February 18, 2025
The relatable integrated campaign by HUb will run throughout year. ...
- U.S. Wellness Industry Tops $2 Trillion: Report
Marketing Daily, Les Luchter - Monday, February 17, 2025
"The U.S. market, which always ranks #1, is pulling further away fr ...
- Aspercreme Wants Boomers To Act Their Active Age
Marketing Daily, Les Luchter - Friday, February 14, 2025
Aspercreme's first major campaign in four years shows boomers "authentically defying outdat ...
- YouTube Citations In Google AI Overviews Rise 25%
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2025
BrightEdge has kept pace with identifying trends on how Google AI Overvie ...
- Dr. Talbot's MilkFresh Keeps Breast Milk Safe For Babies
Pharma & Health Insider, Les Luchter - Thursday, February 13, 2025
Sales of MilkFresh, which tracks the temperature, and thus the safety, ...
- Online Reviews Provide Key To Doctor Marketing: Report
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
And while online reviews are deemed so important, more than half ...
- 'Snowball' Campaign Tackles Spiraling Cold Weather Alcohol Use
Marketing Daily, Les Luchter - Monday, February 10, 2025
"Everything I Have Is Yours" croons Billie Holiday, as a snowball gro ...