Allergy relief brand Allegra has just launched a multinational ad campaign and tie-in to the upcoming live-action Disney film “Snow White.”  

The main message: Allegra will help your sneezing and other allergy symptoms without making you sleepy or otherwise compromise your brain function. And there’s a reminder at the end of the spots that the film is in theaters on March 21st.   

And yes, the seven dwarfs are prominently featured in the effort along with Snow White. (Sneezy and Sleepy have speaking roles.)  

The campaign was crafted by Westport, CT-based marketing agency Concept One Communications.  

In-store, OOH and digital creative features custom character artwork created in collaboration with Disney, complete with pollen floating across an iconic cottage scene featuring Snow White, Sneezy and Sleepy.  

John Kocis, Principal of Concept One Communications, said: “By aligning Allegra with one of Disney’s most beloved fairy tales, we’ve crafted a campaign that seamlessly connects the brand’s promise of non- drowsy allergy relief with the power of storytelling.”  

“By integrating Allegra within a cultural moment as significant as the launch of Disney’s Snow White, we are reinforcing our commitment to innovative and consumer-centric self-care,” added Alberto Hernandez, Chief Growth Officer at Allegra parent Opella. “This one-of-a-kind collaboration allows us to meet consumers where they are in a genuine and engaging way.”   

In addition to the U.S., the campaign will appear in 14 countries throughout the Americas, parts of Asia, Australia, New Zealand and the UK.