• by Fern Siegel , 6 hours ago

Chuck Meehan is now charged with driving Pavone Group's next growth phase as Chief Creative Officer.

Pavone Group is a group of vertically integrated niche agencies serving specific categories. They include Quench (food and beverage), Vigor (restaurant and hospitality), Varsity (senior marketing) and Pavone, the flagship agency,.  

Prior to his appointment, Meehan co-founded his own creative studio Unlikely Story. He was also CCO at McCann Worldwide, Detroit, where he led two Super Bowl spots for GM starring Will Ferrell and Mike Myers as Dr. Evil. Agency stints include Hill Holliday, Hal Riney & Partners, davidandgoliath, GSD&M, Publicis, BBDO, and Doner.

Pavonoe has offices in Philadelphia, Atlanta, New York and Harrisburg, Pennsylvania. Meehan will drive new business and oversee creative at all the shops.

The creative vet has worked with various top brands in his career, such as Hellman's, Whole Foods, Frito-Lay and Bacardi.

“We’re doing what the publicly-traded holding companies are trying to do,” said John Bassounas, president, Pavone Group. “We’re building a specialized, vertically-oriented agency, with world-class teams designed to stay nimble, responsive, and focused on growing our clients’ brands. Chuck’s passion for our vision is proof that what we’re building is working and getting noticed.”

“It’s a good time to be an indie agency with category expertise,” added Meehan. “Brands today want to work with agencies that are nimbler, lighter and more specialized. Independent agencies like Pavone Group are rewriting the rules of what agencies can do for clients.”

Pavone Group's client work include Oreo, Labatt, Sun-Maid, Salt & Marrow and Papa Gino's.