Havas has appointed Bertille Toledano to President of Havas Creative Network, and CEO of Havas Creative Middle East, a new unit that she is tasked with developing. She will oversee all creative, PR, consumer experience, production, and event activities throughout the region. 

The role is new, and Toledano will continue to serve as CEO of BETC, the agency founded 30 years ago by Mercedes Erra and Rémi Babinet, who now serve as Chairs of its Supervisory Board.  

Havas said she will “work closely with” Havas CEO Yannick Bolloré, Erra and Donna Murphy, CEO of Havas Creative and Health Networks, and receive support from other executives in the region.  

“Bertille’s appointment marks an exciting new chapter for Havas Creative,” stated Murphy. The Middle East represents one of our most dynamic growth regions, and her creative vision, international experience, and entrepreneurial spirit will help us unlock its full potential.”