Columbus, Ohio-based marketing agency The Shipyard, has appointed Stephani Estes Chief Media Officer.  

Estes will lead The Shipyard's media, data, and ad tech practices. She joins from Goodway Group, where she served as Chief Media and Capabilities Officer. Before that, she led integrated teams at Cramer-Krasselt delivering work for clients such as T. Marzetti, Edward Jones, Cedar Fair Entertainment, and Cintas.  

Estes succeeds John Mergen, who is shifting to a new, expanded role as managing partner, investments and partnerships. Mergen will focus on investment strategies, activations, and more.   

Matt Bruot, President, The Shipyard said Estes’ “knowledge of modern media ecosystems will accelerate the future of performance-driven creativity" at the agency.