• by Fern Siegel , 6 hours ago

Real Good Foods has enlisted the Magic Camp agency to produce a new identity and campaign called "Delicious Contradiction."

The social-first work promotes the company as delivering nourishing comfort food high in protein and low in carbs. It uses real, not artificial ingredients, to disrupt the frozen-food category. The brand's high-protein chicken nuggets are made without seed oils, while meatballs are grain-free.  

The campaigns runs on Instagram, TikTok, Facebook and YouTube @realgoodfoods.

“As a brand, Real Good Foods is flipping the script on wellness branding with "Delicious Contradiction" that embraces the tension between indulgence and nutrition,” said Rikki Ingram, Chief Marketing Officer at Real Good Foods. “While traditional frozen-food giants lead with price or convenience, we’re leaning into a different kind of value: empowerment, it’s about the unexpected joy of food that’s both craveable and good for you.”

Real Good Foods says the creative is more than a campaign; it’s a cultural shift in how we view frozen food.

Magic Camp's client work includes Uovo, Tied Sunwear and the U.S. Cannibus Council.